According to Brandingmag, branding Is defined as, “a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.” Beyond your name, symbol or design, your practice brand is made up of multiple other elements that work together to establish a reputation for your practice. The culture of your office, your reviews on Yelp, the posts you share on Facebook, and so much more impact your practice brand.
Here are five reasons why this is important:
- Branding builds recognition.
With a strong, memorable logo, you are helping to build brand recognition, since a logo typically serves as the “face” of a business. Make sure your logo aligns with your practice’s brand essence, and value proposition so it becomes known for the right reasons.
- Branding builds trust.
When making buying decisions, people typically buy from companies they know and trust. Having a strong brand with which many people in the community associate positively builds trust and can also help bring in new business from referrals.
- Branding supports advertising.
Branding is a key component of advertising. Having a strong brand will ensure any promotional materials speak the same marketing language, use similar types of images and include the key value proposition for your practice. This way, your advertising strategies are delivering a unified, appealing and appropriate message to your audience.
- Branding creates financial value.
When you think of big brands like Nike or Starbucks, you are likely willing to spend more on their products even though you can get a similar version for half the cost. This is one of the benefits of branding. Position your practice as the crème de la crème and you will attract patients who seek that type of service, rather than just price-shoppers.
- Branding can bring in new patients.
With a strong brand, referrals are easier to generate. People can’t refer you if they can’t remember who you are, so by building a strong brand, you are helping to engrave your practice’s name into your patients’ brains, bringing in a steady flow of referrals into your practice.
Branding is important to your practice for many reasons and can help to bring in new patients and more revenue. There are many areas to develop when building your brand, including but not limited to, advertising, customer service, promotional merchandise and your reputation. We have helped hundreds of practices across the nation build strong brands to bring in more new patients. Click here if you need help building your brand.