Why Your Website Should Be Responsive

By August 1, 2016Blog

We have entered a mobile age, where more than half of local searches are performed on a mobile device, and 25% of American Internet users access the Internet via a mobile device only. [1] Because of this, it is absolutely imperative that your practice’s website be responsive.

When a website is responsive, it is coded to adapt to whatever screen size on which it is being viewed. That means that you only need to have one website for all devices, but it needs to have been recently developed in order to have that responsive feature and meet mobile-friendly standards.

The overall user experience of your mobile website is critical. If the user arrives to your mobile website and does not instantly see what they are looking for, or feels frustrated with the website as a whole, there is a 61% chance they will leave and likely visit your competitor’s website. On the other hand, if they arrive to your mobile website and have an instantaneously positive experience, there is a 67% chance they will use your services and/or schedule an appointment. [2]

If you engage with your target audience through a social media platform, then you must have a responsive website, as 55% of social media usage and consumption happens via a mobile device. [3]

Finally, by having a responsive website, it will automatically adapt to any and all future devices. Responsive design is based on screen size, not the device itself, so as new devices are created and used for web browsing, your website will resize itself accordingly and always be visually appealing and functional.

To test your website’s responsiveness, simply drag the browser’s corner inward, to make a smaller, narrower window. If the webpage images, text and contents all resize accordingly, it is responsive. If, when the window size decreases, some of the text or images disappear, the site is not responsive.

If you are concerned about your website’s mobile responsiveness, we are here to help. Click here to get a free website assessment and redevelopment estimate.

[1] http://blog.hubspot.com/marketing/responsive-design-list
[2] https://www.thinkwithgoogle.com/topics/create-better-mobile-user-experience.html
[3] http://www.comscore.com/Insights/Presentations-and-Whitepapers/2013/2013-Mobile-Future-in-Focus?cs_edgescape_cc=US