Here’s a dirty little secret about dentists… the majority of them figure that if they just throw enough dollars at what’s hot in marketing, they will get ahead of the competition in the battle for new patients.
They are dead wrong.
The name of the marketing game is not to attract new patients. The goal is to attract your ideal new patients: those who pay on time, accept treatment, welcome your dental benefits policies and refer family and friends.
The right marketing solution is not that shiny new approach that the last sales rep called to promote. It’s a strategic marketing plan: the exact mix of everything possible in marketing expertly whittled down to precisely what is right for your practice right now.
And that strategic marketing plan is not an expense. It is an investment: it works on the practice’s behalf to more than pay for itself.
It’s a plan that cuts off “price shopper” patients at the pass before they waste your time and resources.
It’s a plan that honors potential patients and makes clear to them that they will feel right at home at your practice – even before they cross the threshold.
It’s a plan that attracts patients from miles away who are willing to pay fee-for-service and who respect you as the expert that you are.
It’s a plan that has the right patients flocking in the door on a regular basis.
It’s a plan that will make the competition obsolete.
More than all of that, it’s a plan that makes your practice more prominent and more profitable than ever before.
Your peers may not know that there are 50 possible marketing tactics that practices use to attract patients. They may be narrowly focused on only a few that they are trying on a darts-in-the-dark basis.
Many don’t know that there is a simple and quick way to strategically define which of the 50 possible marketing tactics will make their practices soar.
But dentists nationwide are making use of just such a strategy.
Want one?Yes! I want a complimentary initial marketing strategy!