by Wendy O’Donovan Phillips


In our study, we asked your peers in what other team alignment activities or assets their organization invests. Here are the top answers and an overview of each:

Team Building Activities

One prevalent theme in the dataset was investing in team building activities to enhance cohesion and collaboration among team members. Your peers agreed that these activities foster trust, improve communication and strengthen relationships within the team. Examples of team building activities mentioned include outdoor adventures, workshops, social events and teamwork games. By engaging in these activities, organizations like yours strive to create a positive and supportive team culture that promotes effective teamwork and productivity.

Training and Development

Investing in the professional development of employees was another popular answer in the dataset. Companies like yours recognize the importance of equipping their teams with the necessary skills and knowledge to perform their roles effectively. Leadership training, communication skills training and skills enhancement programs were mentioned as common investment areas. By providing training and development opportunities, organizations aim to improve team performance, foster growth and create a learning-oriented environment.

Review Market Research

Many responses highlight investments in gathering the team to review market research to gain insights into customer needs, market trends and industry dynamics. Market research enables organizations like yours to make informed decisions, identify growth opportunities and develop effective marketing strategies. By understanding their target audience and market landscape, you can align services and marketing efforts accordingly, ultimately leading to improved outcomes.

While the all-hands quarterly meeting is a good time to cover a variety of topics, focus and actionability are key. To effectively prioritize agenda items, use the One-Page Strategic Marketing Plan format outlined earlier in this eBook, refreshing all Strategies and Measures therein every quarter.

Get these complimentary educational assets from our eBook, Team Alignment is The Secret Weapon in Achieving Higher Marketing Outcomes:

  • Maximize Inputs and Outputs from Whole-Organization Sales and Marketing Meetings
  • Hone Additional Activities and Assets to Sharpen Team Alignment
  • Achieve Higher Marketing Outcomes with Documented Processes
  • Get Senior Living Industry Benchmarking: 7 Best Practices in Team Alignment

by Wendy O’Donovan Phillips



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