Theme 1: Strategic Planning and Market Analysis
In our study, your peers saw all-hands meetings as good opportunities to discuss the company’s overarching sales and marketing strategy as related to executive fiscal and operational goals. They typically used this time to touch base on target markets, competitors, positioning, brand, differentiation, resident/family needs and marketing performance. By analyzing market trends and conducting comprehensive competitor research together with the broader team, they said they can more readily identify opportunities for growth and accordingly adapt strategies. Your peers emphasized the importance of setting clear short-term and long-term goals in these sessions, aligning each with overall business objectives.