by Wendy O’Donovan Phillips

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Your team remains aligned when its marketing efforts are made cohesive with documented processes. In our most recent study, found here bit.ly/3QwkP70, your peers indicated they document certain processes to further bolster team alignment and marketing outcomes:

Standard Operating Procedures (SOPs)

Participating organizations placed significant importance on following standard operating procedures to ensure consistency, efficiency and compliance in marketing. SOPs provide step- by-step instructions for performing specific tasks or processes, covering various areas such as financial management as related to marketing, project management and care management

in correspondence with brand standards. By adhering to SOPs, senior living organizations like yours aim to maintain quality standards in both how they communicate about and deliver care – both of which are directly related to bolstering overall marketing outcomes.

Quality Management System (QMS)

The dataset indicated that senior living organizations like yours prioritize the implementation of quality management systems. QMS involves the development of a comprehensive framework that covers areas such as quality assurance, quality control, risk management and continuous improvement. By following QMS procedures, organizations aim to ensure consistent service quality, resident satisfaction as well as adherence to industry standards and regulations – all of which are directly related to maximizing brand amplification outcomes.

Human Resources (HR) Policies and Procedures

The dataset indicated that senior living organizations like yours prioritize the implementation of quality management systems. QMS involves the development of a comprehensive framework that covers areas such as quality assurance, quality control, risk management and continuous improvement. By following QMS procedures, organizations aim to ensure consistent service quality, resident satisfaction as well as adherence to industry standards and regulations – all of which are directly related to maximizing brand amplification outcomes.

Get these complimentary educational assets from our eBook, Team Alignment is The Secret Weapon in Achieving Higher Marketing Outcomes:

  • Maximize Inputs and Outputs from Whole-Organization Sales and Marketing Meetings
  • Hone Additional Activities and Assets to Sharpen Team Alignment
  • Achieve Higher Marketing Outcomes with Documented Processes
  • Get Senior Living Industry Benchmarking: 7 Best Practices in Team Alignment

by Wendy O’Donovan Phillips

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