by Evan Franklin


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Many would argue there has never been a better time to be a marketer than today. The sheer number of tactics in the marketing arsenal is staggering. Many traditional methods still flourish while new innovations in targeting, reach and segmentation empower marketing teams like never before. However, the true potential of these powerful tools cannot be realized without the proper research and due diligence. Luckily, among the arsenal of marketing tactics is the survey, an approach with a level of versatility and precision that many may not fully grasp at first glance.

Marketing surveys have long been a stalwart in the industry, but recent innovations have enabled them to cover more ground than ever, from the aforementioned research and strategy to the ability to optimize and reassess active approaches in real time. They can identify target markets, shape brand identities, build content strategies, identify consumer habits and much more. A well-executed survey can provide immense ROI, but it must first be understood.

Download the guide to learn more about the variety of surveys at your disposal and how to approach them for optimal results.

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by Evan Franklin



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