by Wendy O’Donovan Phillips


This is an excerpt from Big Buzz’s eBook Calls to Action that Work: The Senior Care Industry Insider Report, which contains all the guidance you will need to optimize your CTAs across the board. Get your free copy of the full eBook.

Our industry insiders indicated a straightforward format for each call to action: headline, body copy and one or two buttons. Each should be laid out like these examples:

Example 1:

Example 1

Example 2:

Example 2

Example 3:

Example 3

“Wait,” you might be thinking. “These calls to action are for business services, not senior care.” True, and yet the format absolutely works for our industry:

Example 4


Yes, I want a complimentary strategy session with a Big Buzz nurture marketing expert today so I can get:

  • Clarity on the root causes of current lead issues we face
  • Research and industry intel that will help eradicate lead issues for good
  • A clearer vision for reaching the organization’s desired future state this year, 3 years from now and 5 years from now
  • A free initial nurture marketing plan to invite warm leads to move in now

Big Buzz is a marketing agency delivering a steady stream of move-in-ready leads to teams serving the senior living industry. For more than 15 years, Big Buzz has helped senior living marketing and sales teams nurture leads to increase occupancy, grow and scale. CEO Wendy O’Donovan Phillips is the author of the book Flourish!: The Method Used by Aging Services Organizations for the Ultimate Marketing Results, has been published in McKnight’s, has been a regular contributor to Forbes, and has been quoted in The Washington Post, ABC News and Chicago Tribune. The Big Buzz leadership team regularly lectures in front of audiences ranging from 25 to 3,000 attendees, including at Argentum and various LeadingAge chapters. Agency awards and accolades include recognition for excellence by the American Marketing Association, Gold Key Award Winner by the Business Marketing Association, HubSpot Academy Inbound Marketing Certification, and Top Advertising and Marketing Agency by Clutch.

by Wendy O’Donovan Phillips



Join the 13,000+ care professionals who read our weekly insights.

Get actionable learnings to apply now to attract warmer leads.

This field is for validation purposes and should be left unchanged.