Branding Strategy and Brand Identity Development for the Senior Living Industry

At Big Buzz, we believe no one tells your brand’s story better than those whose lives have been transformed by your services: residents, families and employees. With this philosophy in mind, Big Buzz’s expert brand and identity strategy always starts with research, including reviewing existing data, deploying surveys, performing audits and conducting competitive analyses. This objective data gives way to superior marketing results.

Senior Living Branding Strategies:

  • Brand messaging
  • Differentiators
  • Value proposition
  • Mission, vision and values
  • Internal culture
  • Mood board creation
  • Brand naming
  • Logo and identity development
  • Graphic standards guide development
  • Audit and refinement of existing marketing materials (offline and online)
  • Development of new marketing materials (offline and online)
  • Rebrand/relaunch strategy
  • Packaging design

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The Value of Branding

Big Buzz has helped organizations across the spectrum of senior living refine their existing brands or develop new ones based on our proven, research-driven process. Your brand is the culmination of so many disparate elements that make your organization stand out. Proper branding creates a powerful basis for all of your marketing and communications, yielding focused and articulate results that resonate with prospects and keep you top of mind.

Seniors and families in search of senior living solutions come across dozens or even hundreds of options during their search. Your organization may provide the care or services that would benefit them most during this stressful and confusing juncture in their lives; however, without proper branding, you risk getting lost in the crowd. Big Buzz uses proven processes like voice-of-the-customer (VOC) data to determine what your organization’s biggest fans value most about you and what makes your organization stand out. Discovering these key differentiating factors helps elevate the connection between your brand and the residents and families you most wish to serve.

Why invest in branding?

  • Branding builds recognition.
  • Branding builds trust.
  • Branding supports advertising.
  • Branding creates financial value.
  • Branding can bring in new business.
Results

How Big Buzz Renamed and Rebranded a 60-Location Senior Living Operator

Learn how Sinceri Senior Living is expanding at a rate of 10+ locations annually after rebranding with Big Buzz.

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10 New Properties Acquired Graphic

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