Branding and Identity

Branding Strategy and Brand Identity Development for Healthcare Companies

At Big Buzz, we believe no one tells your brand’s story better than those whose lives have been transformed by your service or product: patients, patient families and clients. With that philosophy in mind, Big Buzz’s expert brand and identity strategy always starts with research, including reviewing existing data, deploying surveys, performing audits and conducting competitive analyses. This objective data gives way to better marketing results.

Healthcare Branding Strategies:

  • Brand messaging
  • Differentiators
  • Value proposition
  • Mission, vision and values
  • Internal culture
  • Mood board creation
  • Brand naming
  • Logo and identity development
  • Graphic standards guide development
  • Audit and refinement of existing marketing materials (offline and online)
  • Development of new marketing materials (offline and online)
  • Rebrand/relaunch strategy
  • Packaging design

Get an industry-specific approach.

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Dental

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Senior Living

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Healthcare

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Specialty Clinics

The Values of Healthcare Branding

Big Buzz has helped organizations across the spectrum of healthcare refine their existing brands or develop new ones based on our proven and research-driven process. Your brand is the culmination of many of the disparate elements that make your organization stand out. Proper branding creates a powerful basis for all of your communications and marketing, yielding focused and articulate results that resonate with potential patients or customers and keep you top of mind.

Why Invest in Branding?

  • Branding builds recognition.
  • Branding builds trust.
  • Branding supports advertising.
  • Branding creates financial value.
  • Branding can bring in new business.

Senior Living Branding

Seniors and families in search of senior living communities come across tens or even hundreds of options during their search. Your organization may provide the care or services that would be most beneficial to them during this stressful and confusing juncture in their lives, but without proper branding, you risk being lost in the crowd. Big Buzz uses proven processes like voice-of-the-customer data to determine what your organization’s biggest fans value most about you and what makes your organization stand out. Discovering these key differentiating factors help elevate the connection between your brand and the residents and families you most wish to serve.

Case Study: How Big Buzz Renamed and Rebranded
a 60-Location Senior Living Operator
Case Study: How a Dental Client Increased
New Patients by 130% Amid a Pandemic

Dental Branding

Big Buzz has worked closely with dental practices for over 14 years. This level of experience has given us a deep understanding of the industry’s competitive nature and what it takes to break through the noise and capture the interest of the patients you’d most like to attract. We take a comprehensive look at the best members of your current patient base, your ideal audience, and the various factors that make your practice unique. We distill these elements, among others, into a comprehensive brand strategy that is sure to resonate with the people you wish to serve most. Many agencies claim to offer dental branding, which they indeed may, but our deep level of experience and understanding of the industry allow us to develop a winning strategy with confidence.

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