Branding and Identity

Branding Strategy and Brand Identity Development for Healthcare Companies

At Big Buzz, we believe no one tells your brand’s story better than those whose lives have been transformed by your service or product: patients, patient families and clients. With that philosophy in mind, Big Buzz’s expert brand and identity strategy always starts with research, including reviewing existing data, deploying surveys, performing audits and conducting competitive analyses. This objective data gives way to better marketing results.

Branding and identity needs may include:

  • Brand messaging
  • Differentiators
  • Value proposition
  • Mission, vision and values
  • Internal culture
  • Mood board creation
  • Brand naming
  • Logo and identity development
  • Graphic standards guide development
  • Audit and refinement of existing marketing materials (offline and online)
  • Development of new marketing materials (offline and online)
  • Rebrand/relaunch strategy
  • Packaging design

Deliverables for a Brand Strategy Include:

UpCity Top Branding Agencies 2019
  • Surveys and analysis – either internal or programmatic
  • Brand messaging development
  • Mood board development
  • Brand standards guide
  • Design and development time for digital and physicial assets are additional

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