The Data Behind Brand Differentiation
Your marketing team rampantly launches efforts to make your senior living organization visible. Your web traffic is strong, and your click-through rates are above industry average. But the sales team keeps saying the leads aren’t qualified, and occupancy is still not at 100%. They are running ragged sifting through hundreds of leads and feeling defeated after not meeting occupancy goals month after month. Could insufficient brand differentiation be the root cause?
Let’s unpack the data to explore how senior living organizations can resolve these five deeper issues, authentically differentiate themselves and attract the warm leads needed to meet census, grow and scale. Namely, we will explore:
- Correct Definition
- Accurate Data
- Correct Decision Makers
- Strong Process
- Strong Value Proposition