How a Billion-Dollar Hospital and Healthcare System Revitalized Marketing Department Productivity in Six Months

About the Client

This hospital and healthcare system, founded more than 150 ago, serves 33% of the population of a major metropolitan area with preventative, primary and acute care services.

The Challenge

The marketing executives of this major metropolitan hospital and healthcare system sought to unify its brand across all nine internal divisions to improve consistency by implementing a standard creative workflow for all people involved internally and externally in marketing.

The Solution

The Big Buzz leadership team consulted with the client’s executive marketing team on uniting people and processes to improve marketing workflows. Together, we:

  • Assessed current brand guidelines and branded materials/campaigns, then recommended updates to create a stronger organizational brand standard
  • Collaborated with division leaders in various strategy sessions to agree on common goals, individual division goals and how to approach the creative workflow between all teams
  • Provided education to division leaders on how the brand fits into each specific component of the organization and how it can be applied across all marketing materials
  • Developed an approval process for all creative efforts to ensure brand consistency before deployment

The Results

In six months, by combining highly adoptable technologies with concerted buy-in from marketers across all nine divisions, Big Buzz helped senior executives implement a high-functioning marketing team with:

  • One clear campaign process adopted by marketers across all nine divisions
  • A seamless project order system to cut down on the number of revisions per project
  • Systems and structures to ensure adherence to all brand standards by marketers across all nine divisions
  • One simple and efficient approval process for campaigns created by marketers across all nine divisions

“Big Buzz has helped more widely and broadly than we ever assumed. We created more of a complete campaign process that was beneficial to everyone on our team,” wrote one of the executives.

Get high functioning with your marketing.

Since 2007, Big Buzz® has helped organizations seeking to move from survival to success systemize marketing to achieve growth goals. Big Buzz is a marketing services company whose strategists deliver big-picture marketing made clear. Out of the wide blue ocean of marketing, we create a focused energy people notice. Learn more at