Calls to Action that Work: The Industry Insider Report

To publish our recently reprinted and expanded report, Calls to Action that Work: The Industry Insider Report, we surveyed 100 website development and online marketing experts and to uncover precise best practices for marketing calls to action that encourage visitors to take the next right step in getting the services they need from services organizations like yours. In other words, we uncovered calls to action (CTA) that actually convert leads to clients. Here’s what we found:

Learn about:

  • The Clear Call to Action Model. Analysis of data from website development and online marketing expertsnationwide gave way to a clear model for the development of strong calls to action. We provide it here in the form of a manifesto you can apply every time your team creates marketing materials.
  • The Industry Insiders’ Approach to Format. Our study revealed a particularly simple format for website calls to action that produce the highest click through rates. We illustrate the format.
  • The Call to Action for Connection. Check your website’s Contact or Connect page. Is what you see there compelling enough to get a visitor to call or fill out a form? If not, check out what our experts recommend as the call to action most likely to inspire connection.
  • The Process for A/B Testing. A/B testing website calls to action is essential to optimizing click-through rates over time, yet it can be time intensive and tedious. We offer a standard operating procedure you can use for A/B testing.
  • Insights Beyond the Manifesto. Here, we publish insights from the individual website development and online marketing expertswho participated in our study. If you are ready for the advanced course, this section is for you.

The Data Behind Team Alignment

Your organization has clearly documented mission, vision and values, a brand standard guide that lays out every way your communities are differentiated in the market and a marketing plan that was painstakingly created by the executive team with a corresponding annual budget. 

Is your team following these compass stars? Or are folks going rogue despite best intentions? 

Team misalignment is the number one offender when it comes to derailed marketing efforts and outcomes. 

To get everyone on the same page, organizations like yours share insights on these topics, which we will cover in detail in this eBook: 

  • Maximize Inputs and Outputs from Whole-Organization Sales and Marketing Meetings 
  • Hone Additional Activities and Assets to Sharpen Team Alignment 
  • Learn the most engaging types of social media posts in senior living 
  • Achieve Higher Marketing Outcomes with Documented Processes 
  • Get Senior Living Industry Benchmarking: 7 Best Practices in Team Alignment 

Get the Full Report Now.

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