The Complete Data-Driven eBook: The Qualified Lead Conundrum: Content Marketing for Senior Living

The Data Behind Content Marketing for Senior Living

Economic trends indicate now is the time to proactively improve upon content marketing efforts to attract warm leads who are intentional about moving rather than investing organizational budget in large marketing and sales teams working hundreds of colder leads who will never move. 

Our study showed that 95% of senior living marketers and executives believe content marketing is an integral part of their organization’s overall marketing approach. More than half of respondents said they invest 25-49% of their overall marketing budget in content marketing and another 24% indicated they invest more than half of the budget. 

That’s a whole lot of content for seniors and their families. And it’s working. 

Well over half of respondents said they get up to 25% of sales-qualified leads (SQLs) from content marketing. How can this percentage be increased? To thoroughly answer that question, we organized this text into three parts: 

Part 1: Definition and Importance

Part 2: Trends and Opportunities

Part 3: Problems and Solutions

Download the ebook to learn how to master content marketing for your organization.

The Data Behind Content Marketing for Senior Living

Economic trends indicate now is the time to proactively improve upon content marketing efforts to attract warm leads who are intentional about moving rather than investing organizational budget in large marketing and sales teams working hundreds of colder leads who will never move. 

Our study showed that 95% of senior living marketers and executives believe content marketing is an integral part of their organization’s overall marketing approach. More than half of respondents said they invest 25-49% of their overall marketing budget in content marketing and another 24% indicated they invest more than half of the budget. 

That’s a whole lot of content for seniors and their families. And it’s working. 

Well over half of respondents said they get up to 25% of sales-qualified leads (SQLs) from content marketing. How can this percentage be increased? To thoroughly answer that question, we organized this text into three parts: 

Part 1: Definition and Importance

Part 2: Trends and Opportunities

Part 3: Problems and Solutions

Download the ebook to learn how to master content marketing for your organization.

The Data Behind Content Marketing for Senior Living

Economic trends indicate now is the time to proactively improve upon content marketing efforts to attract warm leads who are intentional about moving rather than investing organizational budget in large marketing and sales teams working hundreds of colder leads who will never move. 

Our study showed that 95% of senior living marketers and executives believe content marketing is an integral part of their organization’s overall marketing approach. More than half of respondents said they invest 25-49% of their overall marketing budget in content marketing and another 24% indicated they invest more than half of the budget. 

That’s a whole lot of content for seniors and their families. And it’s working. 

Well over half of respondents said they get up to 25% of sales-qualified leads (SQLs) from content marketing. How can this percentage be increased? To thoroughly answer that question, we organized this text into three parts: 

Part 1: Definition and Importance

Part 2: Trends and Opportunities

Part 3: Problems and Solutions

Download the ebook to learn how to master content marketing for your organization.

Complete the form below to download the ebook.

This field is for validation purposes and should be left unchanged.

I’d like to opt-in to receive educational insights from Big Buzz.