The Data Behind Content Marketing for Senior Living
Economic trends indicate now is the time to proactively improve upon content marketing efforts to attract warm leads who are intentional about moving rather than investing organizational budget in large marketing and sales teams working hundreds of colder leads who will never move.
Our study showed that 95% of senior living marketers and executives believe content marketing is an integral part of their organization’s overall marketing approach. More than half of respondents said they invest 25-49% of their overall marketing budget in content marketing and another 24% indicated they invest more than half of the budget.
That’s a whole lot of content for seniors and their families. And it’s working.
Well over half of respondents said they get up to 25% of sales-qualified leads (SQLs) from content marketing. How can this percentage be increased? To thoroughly answer that question, we organized this text into three parts:
Part 1: Definition and Importance
Part 2: Trends and Opportunities
Part 3: Problems and Solutions
Download the ebook to learn how to master content marketing for your organization.