The new website gave Inland Christian Home a competitive edge by improving its online visibility and creating a more desirable experience for visitors. The many physical marketing assets developed by Big Buzz have helped expand brand awareness in the organization’s local community and equipped its sales team with additional ways to engage prospects. Big Buzz’s content marketing initiative has also seen impressive success. Generally, the average click-through rate for senior living content emails is around 2.5%. The agency’s content emails, however, consistently double that number (and have often tripled them).
Big Buzz’s efforts with Inland Christian Home have led to consistent positive results for the organization and a flourishing ongoing marketing partnership. Since beginning its work with Big Buzz, Inland not only exceeded its initial occupancy goal, but also saw so much success that it has since purchased additional properties to expand its campus and accommodate more residents.