A Steady Stream of Move-In-Ready Leads
for Teams Serving the Senior Living Industry
Senior Living Marketing to Overcome Any Obstacle
To be effective, senior living marketing must explore all possible strategic avenues. Driving revenue and occupancies is important, but it cannot be achieved unless every element is firing on all cylinders, from vision to brand to strategy and internal team alignment. When organizations pursue quick fixes for short-term bumps in move-ins, they may be missing out on the big picture and ultimately forgoing long-term success.
Fortunately, Big Buzz® is here to help. Big Buzz is a full-service senior living marketing agency providing assisted living marketing, nursing home marketing and more to senior living organizations nationwide. For 14 years, we have helped both leading major operators and small-to-mid-sized communities with comprehensive marketing support from high-level strategy all the way to development, implementation and maintenance. This comprehensive approach to marketing helps achieve success in both the short and long term.
Discover New Branding & Identity Strategies
In 2019, Business Insider reported, “As the Baby Boomer population ages, society is on the cusp of dealing with an unprecedented number of senior citizens who will need elder care.” The U.S. market in this sector is expected to grow from $100 billion in 2016 to $225 billion by 2024.
As more competitors enter the marketplace, it’s imperative that senior living organizations focus their marketing efforts. They must be more diligent now than ever, with teams tackling three primary problems:
- How to align all marketing objectives and strategies for clear focus from the marketing team all the way up to the executive team and back
- How to bolster awareness and solidify competitive edge
- How to stabilize occupancies and/or market share despite attrition and fierce competition
Our Senior Living Marketing Specialties Serve:
- Home Health
- 55+ Communities
- Commercial Real Estate for Senior Living
- Retirement Communities & Builders
- Memory Support
- Life Plan Communities
- Independent Living
- Assisted Living
- Skilled Nursing
- Aging Adults and Senior Apartments
- Transitional Care
The aging services industry is evolving. Reaching a target audience that’s both young and old, while abiding by strict regulations, can be difficult if you don’t have the right support. That’s where Big Buzz comes in.