A Steady Stream of Move-In-Ready Leads for Teams Serving the Senior Living Industry
A Steady Stream of Move-In-Ready Leads for Teams Serving the Senior Living Industry
A Steady Stream of Move-In-Ready Leads for Teams Serving the Senior Living Industry
How We Support You with Skilled Nursing Marketing:
Branding
We gather survey data from current residents, their families and professional skilled nursing referrers. We analyze it to identify trends that differentiate your organization from competitors. We carve out a unique look and feel that invites quality engagement.
Content Marketing
Using programmatic survey data, we determine the motivations of hundreds of people who fit the profile of your ideal skilled nursing residents and those who refer them. Based upon these findings, we write and design content marketing campaigns that directly speak to what enables families to make the move and how to keep professional referrals high.
Marketing Collateral Design
We create custom marketing collateral that reflects your organization’s authentic story and resonates with your ideal resident family members. When they view your collateral, they feel a sense of trust which gives way to increased tours and move-ins.
Marketing Planning
We use programmatic surveys powered by artificial intelligence to reach hundreds of people who fit the exact profile of your target audience. The questions therein are designed to reveal precisely what marketing channels they consult to make decisions and what would compel them to tour your community. We keep your team focused on only the most important objectives to reach occupancy goals. No lengthy marketing planning documents here – we will develop a 1-page marketing plan to propel your skilled nursing department forward.
Team Alignment
Your marketing executives and team get access to Big Buzz’s proprietary relationship-based sales training predicated on best practices from Fortune 500 companies. We train your internal sales and marketing teams for full alignment, precision focus and stronger outcomes.
“Big Buzz is an outstanding agency that is easy to work with and keeps us on track. They truly care about delivering exceptional outcomes. I am very grateful to have discovered them.”
