To accomplish the goal of uncovering insights into one of the company’s target audiences, Big Buzz ran extensive programmatic surveys within the states in which independent living was offered. The surveys targeted individuals that sought information about independent living communities for themselves or their loved ones. The AI-driven targeting methodologies of these surveys used demographic qualifiers such as age and income to ensure that the respondents were as close as possible to the residents the communities wished to reach.
Big Buzz used its proven process for developing programmatic surveys that would yield the greatest amount of valuable, applicable data. Over its 10+ years of experience working with leading senior living operators, Big Buzz has developed a system for creating survey questions that has been validated by both the data collected and the subsequent success of its clients’ marketing initiatives. These questions were designed to pinpoint not only the desired services and offerings of The Arbor Company’s ideal resident, but also the greatest hopes, motivations, fears, challenges and obstacles that guide or hinder their pursuit of the ideal senior living solution.