How Big Buzz® Helped a Billion-Dollar Organization Uncover Actionable Marketing Strategies

About Avitus Group

Avitus Group is a worldwide company that simplifies, strengthens and grows businesses by providing companies with administrative support (payroll, accounting, taxes, HR and much more). Avitus Group helps clients with the necessary and sometimes burdensome functions of business operations, so clients can focus on what they do best. Avitus Group, headquartered in Billings, Montana, works nationwide as well as internationally through partner locations in Europe, Canada, China, England, India, Japan and Singapore.

The Big Buzz Proven Process

Big Buzz began working with Avitus Group in 2017 after the launch of Avitus Dental. This new division was created to provide dental practices with virtual billing services and support in learning how to manage the business side of the practice. The company engaged Big Buzz to spearhead a strategic marketing plan for reaching tens of thousands of dentists nationwide in order to convert them to paying Avitus Dental clients. They chose Big Buzz due to its extensive experience in healthcare marketing, its deep understanding of dentistry and similar specialty clinics and its documented, systematic marketing methodology.


Together in a 4-hour session, Avitus Dental and Big Buzz worked strategically to:

  • Define objectives and key performance indicators (KPIs)
  • Discuss past/current marketing performance
  • Prioritize marketing tactics
  • Establish an accurate marketing spend based on cost-per-acquisition
  • Clarify and/or define roles and responsibilities across both teams


From that initial session, Avitus Dental and Big Buzz mapped out a SWOT analysis chart to pinpoint the strengths, weaknesses, opportunities and threats facing the organization. This chart also provided both parties with an in-depth, 3-dimensional vantage point of where ADMS excelled and where they could branch out or improve. Big Buzz then worked with ADMS to convert the SWOT chart into a TOWS chart, which is a method of analyzing the connections between each quadrant of a SWOT chart. This allowed all parties to derive actionable strategies from the SWOT analysis. The core strategies were broken up as follows:

  • Strength and Opportunities: How to use internal strengths to maximize external opportunities
  • Strength and Threats: How to use internal strengths to minimize external threats
  • Weaknesses and Opportunities: How to improve internal weaknesses by leveraging external opportunities
  • Weaknesses and Threats: How to eliminate internal weaknesses and avoid external threats

SWOT Analysis

TOWS Analysis

Once the team established a SWOT, it was then converted into actionable strategies with a TOWS analysis.

The Results

Big Buzz took the strengths, weaknesses, opportunities and threats identified by the Avitus Dental leadership team and converted them into actionable marketing strategies as part of a robust 12-month marketing plan. The marketing plan included a social media strategy, review strategy, and content marketing strategy, among others. This work is helping the company to reach more members of the target audience and engage them with educational, relevant content while positioning Avitus Dental as a thought leader in the industries of virtual billing, dental consulting and practice management education.

Since working with Big Buzz, Avitus Dental has exceeded its monthly goal for acquiring new clients.

Exceed your marketing goals.

Since 2007, Big Buzz® has helped organizations seeking to move from survival to success systemize marketing to achieve growth goals. Big Buzz is a marketing services company whose strategists deliver big-picture marketing made clear. Out of the wide blue ocean of marketing, we create a focused energy people notice. Learn more at