This is an excerpt from Big Buzz’s eBook Calls to Action that Work: The Senior Care Industry Insider Report, which contains all the guidance you will need to optimize your CTAs across the board. Get your free copy of the full eBook.
In surveying 100 website development and online marketing experts, we gleaned added individual insights outlined here.
Optimize the Experience
For calls to action to work optimally, the designs of the user experience and user interface (UX/UI), or look, feel and functionality of the entire site, must be in optimal working order at all times. Websites older than five years typically require an entirely new platform for web design and interface to properly work.
Tell a Story with Photography
Photos should catch the reader’s eye. Use custom photography to share the story of your communities’ culture. For more insights on storytelling in marketing, download The Complete Data-Driven eBook to Storytelling Marketing for Senior Living.
Connect the Way They Prefer
The experts at ActiveDEMAND suggest that in all contact forms, you provide a dropdown field that allows website visitors to select the method of communication that works best for them: email, text or phone call.
Apply Best Practices Across the Board
Apply similar best practices to calls to action on all media leading to the website: social media posts and ads, online ads, blog posts, content marketing emails, landing pages, etc.
Offer to Chat
Add a live chat solution to the website to further increase conversions. A recent study by SiteStaff Chat found that 8% to 13% of live-chat-generated leads convert to move-ins – a rate of three to five times the industry average.