Let’s exchange details about our lives for the convenience of quick searches and friendly connections. What’s the harm?
Well, some 20 years of internet advancement has led to data breaches, privacy invasion, distorted information and sheer exploitation. The result is that much of America is divided along a fault line of hate.
Several speakers at the Interactive Advertising Bureau’s annual leadership meeting, held remotely in mid-March, directly addressed reforming the internet.
David Cohen, CEO of the IAB, admitted
, “We face a crisis of trust.” Citing the 2021 Edelman Trust Barometer
, he explained that “more than half of Americans believe that government leaders, business leaders and journalists are purposely trying to mislead people by saying things they know are false.” He later added, “America’s crisis of trust puts governments under intense pressure. … In Europe, the elimination of personalized advertising is on the table. There are many in Washington that are beating the same drum.”
Various speakers reminded us that consumers are people, not just targets, users or leads. I believe ad agencies can get to a better place by considering three steps. But first, a little background.
to read the full article written by Big Buzz CEO Wendy O’Donovan Phillips.
Big Buzz is a marketing agency delivering a steady stream of move-in-ready leads to teams serving the senior living industry. For more than 15 years, Big Buzz has helped senior living marketing and sales teams nurture leads to increase occupancy, grow and scale. CEO Wendy O’Donovan Phillips is the author of the book Flourish!: The Method Used by Aging Services Organizations for the Ultimate Marketing Results, has been published in McKnight’s, has been a regular contributor to Forbes, and has been quoted in The Washington Post, ABC News and Chicago Tribune. The Big Buzz leadership team regularly lectures in front of audiences ranging from 25 to 3,000 attendees, including at Argentum and various LeadingAge chapters. Agency awards and accolades include recognition for excellence by the American Marketing Association, Gold Key Award Winner by the Business Marketing Association, HubSpot Academy Inbound Marketing Certification, and Top Advertising and Marketing Agency by Clutch.