McKnights Senior Living: The No. 1 Missed Content Marketing Opportunity in Senior Living and Care, by Wendy O’Donovan Phillips
“They want to see our communities but never have any intention of putting their loved ones here even after using all of our resources and time.”
This was a verbatim quote taken from data Big Buzz recently gathered from 191 marketing executives in senior living and care, and it aptly describes the issue faced by most. The full study revealed six untapped opportunities to motivate older adults to leave home in favor of a senior living community, and in this article we detail the No. 1 most missed opportunity.
Across the ages, stories have been passed down to build culture, entertain, educate and inspire. Storytelling started as an oral tradition, evolved to pictures then to writing.
A memorable story discloses previously unknown information, offers a new perspective on known information or reveals an unforeseen twist or development. Today, many of our stories live online.
How can you apply storytelling to enrich your community, the lives of those you serve and your approach to business?
A friend of mine was once "allergic" to marketers. She hired the best of them, let them loose on the marketing, then panicked when she didn’t see the expected results. As CEO of a large healthcare entity, she inadvertently created a revolving door of talented marketers and agencies over the years. “Why won’t marketing work?” she asked time and again. In the end, she discovered the problem wasn’t her people. Here are five ways to use strategies and processes to fix the seemingly broken marketing team at last...
Big Buzz has been recognized in the 2021 Healthiest Employers of Colorado, an awards program created to honor people-first organizations that prioritize the well-being of their employee population. These companies were recognized because of their commitment to workplace wellness and their exceptional health and benefits offerings.
The country’s leading reviews and rating platform for B2B companies, Clutch, has just released its selection for the 2021 top companies awards in the state of Colorado. For the last few years, Colorado has been the favorite destination for tech companies to target for expansion.
Senior Living Foresight: “3 Signs Your Marketing Team Is Broken (and How to Fix It),” featuring Wendy O’Donovan Phillips
Does this sound like your marketing team? Lots of projects and tasks, not much direction. Vague clarity on what’s working and what’s not, but no real evidence of traction. Lots of action, but no time to examine or replicate what’s working best.
Let’s exchange details about our lives for the convenience of quick searches and friendly connections. What’s the harm? Well, some 20 years of internet advancement has led to data breaches, privacy invasion, distorted information and sheer exploitation.
Forbes Agency Council: “What Can Communications Leaders Do For Our Country?,” by Wendy O’Donovan Phillips
On a recent Tuesday, top news headlines touched on topics like student loan forgiveness and stimulus checks — both ways the government is positioned to help people. By contrast, a 1918 issue of the Ladies’ Home Journal urged readers in the midst of World War I, "Food will win the war! We ... must help" and "Eat more fruit to save the staple foods for the fighters" — all ways folks could help the country's war effort.
Forbes Agency Council: “10 Red Flags To Look Out For In Potential Clients,” featuring Wendy O’Donovan Phillips
Not every client that walks into the door of your agency will be a perfect fit. On a few occasions, however, the agency needs to terminate the relationship early because of miscommunication or misunderstanding of roles. It would be far easier to spot these problems before they become an issue and avoid getting into the business relationship to begin with. Spotting the red flags can help a business understand whether a potential client is worth the time and effort. Here, 10 professionals from Forbes Agency Council share some of the red flags they've noticed that clearly indicate whether a client is a good fit for their company or not.
Forbes Agency Council: “The Power Of Narrative: Change The Story, Change The World,” by Wendy O’Donovan Phillips
Humankind loves stories. We follow oral tradition. We subscribe to spiritual and political beliefs and nonbeliefs. We glom onto dramatic stories that fire our imaginations. Stories give us a sense of belonging, of being wanted and needed and heard. Stories connect us.