As the data-driven marketing experts in the senior living industry, Big Buzz aligns with similar providers in the industry to identify and eradicate root issues of consistently low occupancies. Here is a breakdown of common problems we and our preferred partners see at various stages in the marketing and sales funnel with corresponding solutions.
Problem: Low website lead conversion.
Signs of this Problem: Data may show high to moderate website traffic coupled with relatively low downloads of available assets on the website, clicks on contact calls to action and/or submissions of contact forms.
Lead Location in the Funnel: Located in the upper middle of the funnel, these are Marketing Qualified Leads (MQLs) visiting the organization’s website for the first time or revisiting the site for general information, but not taking further action.