One of the most important things Big Buzz can do as an agency is to act as a thought leader within the marketing industry. Not only does this credibility help us earn the valuable trust of our clients, but it also helps elevate our industry as a whole. This goal has been furthered by our CEO, Wendy O’Donovan Phillips, earning a coveted position on the Forbes Agency Council through her tireless dedication to thought leadership and education, both independently and through the agency. The Forbes Agency Council is an invitation-only community for senior-level marketing agency executives, and only 1.5% of these executives nationwide have the honor of serving as members.

For the past year, Wendy has been an active contributor to the Council with frequent and timely articles on marketing, its history and important continuing changes to its landscape. These pieces contain value not only for marketing executives and agency owners, but also for organizations who handle their own marketing internally or with the help of vendors.

Below is a roundup of some of her most poignant and illuminating pieces.

• Lessons From Some Of The Ad Council’s Most Iconic Ads – The Ad Council’s ads have emerged as some of the most iconic of our time. What can marketers learn from them?

• The Power Of Narrative: Change The Story, Change The World – Humankind loves stories. We follow oral tradition. We subscribe to spiritual and political beliefs and nonbeliefs. We glom onto dramatic stories that fire our imaginations. Stories give us a sense of belonging, of being wanted and needed and heard. Stories connect us.

• What Can Communications Leaders Do For Our Country? – As leaders in the communications industry, it is our responsibility to promote civic action and public service.

• Reforming The Internet – As privacy concerns come to outweigh the value provided by ad tracking and compromised consumer privacy, business leaders must amend their practices to make the internet a better place for the people who use it. Ad agencies can get to a better place by considering these three steps.

If you would like to stay apprised of the latest marketing news and insights, be sure to follow the Forbes Agency Council on Facebook, Twitter and LinkedIn.

Big Buzz is a marketing agency delivering a steady stream of move-in-ready leads to teams serving the senior living industry. For more than 15 years, Big Buzz has helped senior living marketing and sales teams nurture leads to increase occupancy, grow and scale. CEO Wendy O’Donovan Phillips is the author of the book Flourish!: The Method Used by Aging Services Organizations for the Ultimate Marketing Results, has been published in McKnight’s, has been a regular contributor to Forbes, and has been quoted in The Washington Post, ABC News and Chicago Tribune. The Big Buzz leadership team regularly lectures in front of audiences ranging from 25 to 3,000 attendees, including at Argentum and various LeadingAge chapters. Agency awards and accolades include recognition for excellence by the American Marketing Association, Gold Key Award Winner by the Business Marketing Association, HubSpot Academy Inbound Marketing Certification, and Top Advertising and Marketing Agency by Clutch.