For years, I have been referencing one resource for improving variety, engagement and conversions from blog and social media posts my firm creates for my clients. Clients who are professional services organizations like accounting firms, SAAS companies, staffing firms and fractional services companies invest in business-to-business (B2B) marketing.

Before I share the resource, let me say first my team and I dive deep with brands like yours on what’s working and what’s not in current content and social strategies, defining your company’s specific Ideal Customer Profile (ICP) and aligning on that target persona’s fears, hopes and desires that your company can resolve or bring to fruition for you. That gives way to a strategic set of titles and topics that best fit your brand, your customers and your goals.

Yet, when we set out to develop up to 36 blog posts and 100 social posts annually for clients like you, we always welcome freshness into our foundation of ideas.

Enter my favorite resource for putting the cherry on top of posts, blog and social alike: The Digital Marketer’s Ultimate List of Blog Post Ideas. This comprehensive guide helps content creators like us deliver even more marketing “stickiness” for your brand. The guide categorizes post ideas into eight distinct objectives: Useful, Generous, Entertaining, Timely, Human, Promotional, Controversial and Engaging posts. By aligning your content with these objectives, we can even better meet your audience’s needs and enhance your blog’s impact.

Here’s a short overview of what the guide covers:

Useful Posts provide readers with valuable information or practical guidance.

Examples include:

• List Posts: Curate lists of resources, tools or tips relevant to your audience. For instance, a post titled “3 Simplifying Tools for 2025 from the Thankful Marketer“ offers readers a concise resource list.
• How-To Posts: Offer step-by-step instructions to help readers accomplish specific tasks. An example is “Lessons on How to Hire Better“ which guides readers through a process with the upshot they likely need some level of professional support for precision.
• Case Study Posts: Analyze real-life examples to provide insights into successful strategies or lessons learned. For example, a case study on a successful client engagement can illustrate effective tactics.

Generous Posts focus on promoting others and sharing valuable resources, fostering goodwill and collaboration.

Examples include:

• Crowdsourced Posts: Compile insights or opinions from various experts on a particular topic, offering diverse perspectives.
• Link Roundup Posts: Aggregate and share valuable content from other sources, providing readers with a curated list of resources.
• Profile or Interview Posts: Highlight influential individuals in your industry through profiles or interviews, sharing their insights and experiences.

Entertaining Posts captivate readers and followers and keep them engaged.

Examples include:

• Story Posts: Share compelling narratives or personal experiences that resonate with your audience.
• Satire or Parody Posts: Use humor and exaggeration to comment on industry trends or common practices, providing a lighthearted take on serious topics.
• Meme or Cartoon Posts: Create or share humorous images or cartoons related to your niche to entertain your readers.

Timely Posts address current events or trends, keeping your content relevant and up to date.

Examples include:

• News Posts: Provide updates or commentary on recent developments in your industry.
• Trend Posts: Analyze emerging trends and their potential impact on your audience.
• Issue Posts: Discuss pressing issues or challenges currently facing your industry or community.

Human Posts showcase the personal side of your brand, helping to build a stronger connection with your audience.

Examples include:

• Behind-the-Scenes Posts: Offer a glimpse into your company’s culture, processes or daily operations.
• Guard Down Posts: Share personal stories or experiences that reveal vulnerability and authenticity.
• Off-Topic Posts: Occasionally discuss topics outside your niche to show a broader range of interests and personality.

Promotional Posts focus on showcasing your products, services or achievements.

Examples include:

• Product Update Posts: Announce new features, products or services to keep your audience informed.
• Customer Showcase Posts: Highlight success stories or testimonials from satisfied customers. Contest or Freebie Posts: Engage your audience by offering giveaways or running contests related to your brand.

Controversial Posts can spark discussions and increase engagement by addressing debatable topics.

Examples include:

• Debate Posts: Present multiple sides of an argument and invite readers to share their opinions
• Attack Posts: Critique a common practice or viewpoint in your industry, backed by well-reasoned arguments.
• Prediction Posts: Make bold forecasts about the future of your industry, encouraging readers to consider and discuss potential outcomes.

Engaging Posts encourage interaction and participation from your audience.

Examples include:

• Question Posts: Pose questions to your readers to solicit their thoughts and opinions.
• Challenge Posts: Invite readers to participate in a challenge or competition, creating a sense of community.
• Survey or Poll Posts: Conduct surveys or polls to gather insights from your audience and share the results.

Incorporating a variety of these blog post types into your content strategy helps us keep blogs and social feeds like yours fresh, engaging and valuable to readers and followers. What’s more, it makes post development and amplification more fun for us and our clients!

Since 2007, Big Buzz® has helped Stage II to Stage III organizations systemize marketing to achieve growth goals. Founder and CEO Wendy O’Donovan Phillips is the author of two books available on Amazon, Kaboom and Flourish, multiple data-driven eBooks, has been published in McKnight’s, in Forbes, and has been quoted in The Washington Post, ABC News and Chicago Tribune. She has lectured dozens of professional organizations in front of audiences ranging in size from 25 to 6,000. She has been honored by the American Marketing Association for excellence in her field and has been named a Gold Key Award Winner by the Business Marketing Association. In her two-decades-long career, she has consulted with hundreds of organizations globally to support improved marketing clarity, strategies and outcomes. Get details: visit www.bigbuzzinc.com and follow Wendy.