Part of CRISTA’s scope of work included consulting services, an area in which Big Buzz is highly specialized as a result of its 10+ years of senior living marketing experience. Big Buzz provided dynamic, in-depth consulting in three areas:
Big Buzz used its expertise, as well as the data gleaned from its proprietary research process and data from Roobrik, to assess CRISTA’s existing sales process. From there, the agency walked CRISTA’s sales team through its recommendations for a clearly defined, easy-to-follow, easily-trainable, repeatable – and most importantly, effective – sales process.
Resident and family referrals are one of the most valuable methods of generating move-ins. They are also among the most cost effective. In order to capitalize on the immense benefits of referral marketing, Big Buzz walked CRISTA’s team through the ideal referral marketing process. This included becoming more comfortable with asking for referrals, when to ask, how to measure progress and how to involve as many people as possible in the process.
Social Media Training
Social media marketing is another effective method for increasing brand awareness and occupancies, both in terms of cost and success. Big Buzz provided guidance and training on how to best utilize social media, including when to post, what kind of imagery and videos to use, how to express value and how to leverage paid social media advertising. This information would help the CRISTA team get into an effortless routine of social media efficacy.