A steady stream of move-in-ready leads for teams serving the senior living industry
We proactively back marketing with industry data.
The Big Buzz® marketing consultants, brand and marketing strategists, graphic designers and content developers use objective data and qualitative insights to reach goals within the required budget and timeframe. Big Buzz helps organizations identify and reach true north metrics for success, focusing only on the marketing solutions that meet those goals. In one case, a client realized a 400% increase in warm inquiries in the first year of marketing with Big Buzz; in another, Big Buzz achieved the client goal of measurably increasing strategic marketing initiatives in 65 days.
We proactively back marketing with industry data.
The Big Buzz marketing consultants, brand and marketing strategists, graphic designers and content developers use objective data and qualitative insights to reach goals within the required budget and timeframe. Big Buzz helps organizations identify and reach true north metrics for success, focusing only on the marketing solutions that meet those goals. In one case, a client realized a 400% increase in warm inquiries in the first year of marketing with Big Buzz; in another, Big Buzz achieved the client goal of measurably increasing strategic marketing initiatives in 65 days.
We proactively back marketing with industry data.
The Big Buzz marketing consultants, brand and marketing strategists, graphic designers and content developers use objective data and qualitative insights to reach goals within the required budget and timeframe. Big Buzz helps organizations identify and reach true north metrics for success, focusing only on the marketing solutions that meet those goals. In one case, a client realized a 400% increase in warm inquiries in the first year of marketing with Big Buzz; in another, Big Buzz achieved the client goal of measurably increasing strategic marketing initiatives in 65 days.
We apply our proven process.
Marketing solutions for attracting quality leads that take other agencies months to deliver are expertly produced within the laser-focused Big Buzz process – particularly research, strategy and consultation. Since 2007, Big Buzz has led clients through the various stages of our disciplined process, depending upon client needs: research, strategy, creation, implementation and optimization. With this focused process, the Big Buzz team precisely diagnoses marketing challenges, offers custom solutions and helps client teams realize improved nurture marketing outcomes. As one client noted, “It has been refreshing to work with a company that is so well organized and produces such great results.”
We apply our proven process.
Marketing solutions for attracting quality leads that take other agencies months to deliver are expertly produced within the laser-focused Big Buzz process – particularly research, strategy and consultation. Since 2007, Big Buzz has led clients through the various stages of our disciplined process, depending upon client needs: research, strategy, creation, implementation and optimization. With this focused process, the Big Buzz team precisely diagnoses marketing challenges, offers custom solutions and helps client teams realize improved nurture marketing outcomes. As one client noted, “It has been refreshing to work with a company that is so well organized and produces such great results.”
We apply our proven process.
Marketing solutions for attracting quality leads that take other agencies months to deliver are expertly produced within the laser-focused Big Buzz process – particularly research, strategy and consultation. Since 2007, Big Buzz has led clients through the various stages of our disciplined process, depending upon client needs: research, strategy, creation, implementation and optimization. With this focused process, the Big Buzz team precisely diagnoses marketing challenges, offers custom solutions and helps client teams realize improved nurture marketing outcomes. As one client noted, “It has been refreshing to work with a company that is so well organized and produces such great results.”
We put people before projects.
The Big Buzz team is a passionate group of senior living marketing experts dedicated to client collaboration, active listening and taking the right action. As one client said, “We are grateful for the direct communication style and the change they brought to our organization.” Big Buzz carefully screens potential clients to ensure a good match, then guides each through discovery and initial strategy until an agreement is made. From there, each client is personally shepherded through the full Big Buzz process, beginning with a kickoff to align all expectations and carrying through all of the major milestones to deliverables and achieved goals. Our commitment to people before projects allows us to start with strategy and consultation, hear and act upon the urgent and important, then pivot to consistently produce strong outcomes.
We put people before projects.
The Big Buzz team is a passionate group of senior living marketing experts dedicated to client collaboration, active listening and taking the right action. As one client said, “We are grateful for the direct communication style and the change they brought to our organization.” Big Buzz carefully screens potential clients to ensure a good match, then guides each through discovery and initial strategy until an agreement is made. From there, each client is personally shepherded through the full Big Buzz process, beginning with a kickoff to align all expectations and carrying through all of the major milestones to deliverables and achieved goals. Our commitment to people before projects allows us to start with strategy and consultation, hear and act upon the urgent and important, then pivot to consistently produce strong outcomes.
We put people before projects.
The Big Buzz team is a passionate group of senior living marketing experts dedicated to client collaboration, active listening and taking the right action. As one client said, “We are grateful for the direct communication style and the change they brought to our organization.” Big Buzz carefully screens potential clients to ensure a good match, then guides each through discovery and initial strategy until an agreement is made. From there, each client is personally shepherded through the full Big Buzz process, beginning with a kickoff to align all expectations and carrying through all of the major milestones to deliverables and achieved goals. Our commitment to people before projects allows us to start with strategy and consultation, hear and act upon the urgent and important, then pivot to consistently produce strong outcomes.
“Thank you to Big Buzz for delivering expert training and consultation to our team. We have different learning styles and absorption styles here, and they acknowledged that and gave us the space to learn and grow at our individual paces.”
KIMBERLY FUSON, CEO, CEDAR SINAI PARK
Wendy O’Donovan Phillips
CEO
Meet Wendy O’Donovan Phillips, founder and CEO of Big Buzz, a marketing agency delivering a steady stream of move-in-ready leads to teams serving the senior living industry. For more than 15 years, her firm has helped senior living marketing and sales teams nurture leads to increase occupancy, grow and scale. Wendy is the author of the book Flourish!: The Method Used by Aging Services Organizations for the Ultimate Marketing Results, has been published in McKnight’s, has been a regular contributor to Forbes, and has been quoted in The Washington Post, ABC News and Chicago Tribune. She has been honored by the American Marketing Association for excellence in her field and has been named a Gold Key Award Winner by the Business Marketing Association. In her two-decades-long career, she has consulted with hundreds of care organizations globally to support in improved nurture marketing outcomes.
One word to describe me, and why: Opportunity. There are opportunities everywhere to create new businesses, grow businesses, create new jobs. Even setbacks are opportunities when we learn from them.
If I was a brand, I would be: Coca-Cola: refreshing, classic, high-energy.
In my spare time, I like to: Ski and surf. Do yoga. Have adventures with my husband and daughter. Hike with our standard poodle, Ramen. Read. Meditate.
Wendy O’Donovan Phillips
CEO
Meet Wendy O’Donovan Phillips, founder and CEO of Big Buzz, a marketing agency delivering a steady stream of move-in-ready leads to teams serving the senior living industry. For more than 15 years, her firm has helped senior living marketing and sales teams nurture leads to increase occupancy, grow and scale. Wendy is the author of the book Flourish!: The Method Used by Aging Services Organizations for the Ultimate Marketing Results, has been published in McKnight’s, has been a regular contributor to Forbes, and has been quoted in The Washington Post, ABC News and Chicago Tribune. She has been honored by the American Marketing Association for excellence in her field and has been named a Gold Key Award Winner by the Business Marketing Association. In her two-decades-long career, she has consulted with hundreds of care organizations globally to support in improved nurture marketing outcomes.
One word to describe me, and why: Opportunity. There are opportunities everywhere to create new businesses, grow businesses, create new jobs. Even setbacks are opportunities when we learn from them.
If I was a brand, I would be: Coca-Cola: refreshing, classic, high-energy.
In my spare time, I like to: Ski and surf. Do yoga. Have adventures with my husband and daughter. Hike with our standard poodle, Ramen. Read. Meditate.
Wendy O’Donovan Phillips
CEO
Meet Wendy O’Donovan Phillips, founder and CEO of Big Buzz, a marketing agency delivering a steady stream of move-in-ready leads to teams serving the senior living industry. For more than 15 years, her firm has helped senior living marketing and sales teams nurture leads to increase occupancy, grow and scale. Wendy is the author of the book Flourish!: The Method Used by Aging Services Organizations for the Ultimate Marketing Results, has been published in McKnight’s, has been a regular contributor to Forbes, and has been quoted in The Washington Post, ABC News and Chicago Tribune. She has been honored by the American Marketing Association for excellence in her field and has been named a Gold Key Award Winner by the Business Marketing Association. In her
two-decades-long career, she has consulted with hundreds of care organizations globally to support in improved nurture marketing outcomes.
One word to describe me, and why: Opportunity. There are opportunities everywhere to create new businesses, grow businesses, create new jobs. Even setbacks are opportunities when we learn from them.
If I was a brand, I would be: Coca-Cola: refreshing, classic, high-energy.
In my spare time, I like to: Ski and surf. Do yoga. Have adventures with my husband and daughter. Hike with our standard poodle, Ramen. Read. Meditate.
Molly Waters
General Manager
Meet Molly Waters, General Manager at Big Buzz, who is responsible for overseeing the agency’s day-to-day operations. She coordinates the team in delivering client consultation services and strategic initiatives, ensures quality assurance of all agency services and processes and oversees research and development of emerging client solutions. Molly originally started with Big Buzz in 2011 as a copywriting intern after graduating with a degree in Marketing from the University of Denver Daniels College of Business. She heads up the Operations Management Meetup in Denver and sits on the board of Parkinson’s Pointe, a volunteer-run organization dedicated to providing those who have been diagnosed with Parkinson’s the opportunity to meet with peers who have been living with Parkinson’s and are thriving.
One word to describe me, and why: Optimism. Even in the face of challenges, keep things in perspective. See the glass as half full, the light at the end of the tunnel and the bright side of things.
If I was a brand, I would be: Target: Reliable, organized, bright.
In my spare time, I like to: Organize and declutter, listen to fashion and beauty podcasts, cuddle with my puppy Finley and root for the San Francisco Giants with my husband and parents.
Molly Waters
General Manager
Meet Molly Waters, General Manager at Big Buzz, who is responsible for overseeing the agency’s day-to-day operations. She coordinates the team in delivering client consultation services and strategic initiatives, ensures quality assurance of all agency services and processes and oversees research and development of emerging client solutions. Molly originally started with Big Buzz in 2011 as a copywriting intern after graduating with a degree in Marketing from the University of Denver Daniels College of Business. She heads up the Operations Management Meetup in Denver and sits on the board of Parkinson’s Pointe, a volunteer-run organization dedicated to providing those who have been diagnosed with Parkinson’s the opportunity to meet with peers who have been living with Parkinson’s and are thriving.
One word to describe me, and why: Optimism. Even in the face of challenges, keep things in perspective. See the glass as half full, the light at the end of the tunnel and the bright side of things.
If I was a brand, I would be: Target: Reliable, organized, bright.
In my spare time, I like to: Organize and declutter, listen to fashion and beauty podcasts, cuddle with my puppy Finley and root for the San Francisco Giants with my husband and parents.
Molly Waters
General Manager
Meet Molly Waters, General Manager at Big Buzz, who is responsible for overseeing the agency’s day-to-day operations. She coordinates the team in delivering client consultation services and strategic initiatives, ensures quality assurance of all agency services and processes and oversees research and development of emerging client solutions. Molly originally started with Big Buzz in 2011 as a copywriting intern after graduating with a degree in Marketing from the University of Denver Daniels College of Business. She heads up the Operations Management Meetup in Denver and sits on the board of Parkinson’s Pointe, a volunteer-run organization dedicated to providing those who have been diagnosed with Parkinson’s the opportunity to meet with peers who have been living with Parkinson’s and are thriving.
One word to describe me, and why: Optimism. Even in the face of challenges, keep things in perspective. See the glass as half full, the light at the end of the tunnel and the bright side of things.
If I was a brand, I would be: Target: Reliable, organized, bright.
In my spare time, I like to: Organize and declutter, listen to fashion and beauty podcasts, cuddle with my puppy Finley and root for the San Francisco Giants with my husband and parents.
Melinda Gisbert, M.S.
Client Services Manager
Meet Melinda Gisbert, Client Services Manager at Big Buzz, who has been a senior living sales and marketing expert at Big Buzz since 2016 and holds a key position on the firm’s leadership team. She consults with organizations nationwide to optimize marketing strategies for best results. Melinda received her master’s degree in Strategic Leadership in Healthcare from the University of Denver in 2016. Melinda is affiliate faculty for Metropolitan State University of Denver in the Department of Health Professions, where she educates the younger demographic about the current and future challenges for healthcare leaders and where we can work together to provide the highest quality of future care. She has taught dozens of courses and has consulted with more than a hundred healthcare organizations to help guide marketing success.
One word to describe me, and why: Quirky. I enjoy making people laugh while also building relationships to ensure my team and clients are achieving mutual success.
If I was a brand, I would be: Etsy: Every organization and product has a story to tell, and each one is so unique. By leveraging creativity and sharing each story, we can make a huge impact.
In my spare time, I like to: Ride single track with my husband, cuddle with our son Thomas and play with my dog Ludwig van Corgi – just not all at the same time.
Melinda Gisbert, M.S.
Client Services Manager
Meet Melinda Gisbert, Client Services Manager at Big Buzz, who has been a senior living sales and marketing expert at Big Buzz since 2016 and holds a key position on the firm’s leadership team. She consults with organizations nationwide to optimize marketing strategies for best results. Melinda received her master’s degree in Strategic Leadership in Healthcare from the University of Denver in 2016. Melinda is affiliate faculty for Metropolitan State University of Denver in the Department of Health Professions, where she educates the younger demographic about the current and future challenges for healthcare leaders and where we can work together to provide the highest quality of future care. She has taught dozens of courses and has consulted with more than a hundred healthcare organizations to help guide marketing success.
One word to describe me, and why: Quirky. I enjoy making people laugh while also building relationships to ensure my team and clients are achieving mutual success.
If I was a brand, I would be: Etsy: Every organization and product has a story to tell, and each one is so unique. By leveraging creativity and sharing each story, we can make a huge impact.
In my spare time, I like to: Ride single track with my husband, cuddle with our son Thomas and play with my dog Ludwig van Corgi – just not all at the same time.
Melinda Gisbert, M.S.
Client Services Manager
Meet Melinda Gisbert, Client Services Manager at Big Buzz, who has been a senior living sales and marketing expert at Big Buzz since 2016 and holds a key position on the firm’s leadership team. She consults with organizations nationwide to optimize marketing strategies for best results. Melinda received her master’s degree in Strategic Leadership in Healthcare from the University of Denver in 2016. Melinda is affiliate faculty for Metropolitan State University of Denver in the Department of Health Professions, where she educates the younger demographic about the current and future challenges for healthcare leaders and where we can work together to provide the highest quality of future care. She has taught dozens of courses and has consulted with more than a hundred healthcare organizations to help guide marketing success.
One word to describe me, and why: Quirky. I enjoy making people laugh while also building relationships to ensure my team and clients are achieving mutual success.
If I was a brand, I would be: Etsy: Every organization and product has a story to tell, and each one is so unique. By leveraging creativity and sharing each story, we can make a huge impact.
In my spare time, I like to: Ride single track with my husband, cuddle with our son Thomas and play with my dog Ludwig van Corgi – just not all at the same time.
Stephanie Vecchiarelli
Creative Services Manager
Meet Stephanie Vecchiarelli, Creative Services Manager at Big Buzz. Stephanie oversees the production team in delivering high-quality brand assets, graphic design, marketing collateral and website development. She manages quality assurance of all projects delivered by the agency and serves in a key position on the firm’s leadership team. She joined Big Buzz in 2017 after serving as Lead Graphic Designer at Metropolitan State University of Denver, from which she also received her Bachelor of Fine Arts in Communication Design. Stephanie inspires the team to begin each client project with strategic thinking and creative curiosity, which results in brand and graphic assets that attract warm leads and last the test of time.
One word to describe me, and why: Curious. I love to make time for curiosity during all the craziness of life; it keeps me present, engaged
and creative.
If I was a brand, I would be: IKEA: modern, accessible, personable. I like to think that the success of my creative work, like IKEA’s, can be achieved by combining function and quality design.
In my spare time, I like to: Be at home working on crafting projects, reading novels and playing table-top strategy games. Outside of my home, I love spending time in the beautiful Colorado outdoors hiking with friends or at concerts supporting local Denver music.
Stephanie Vecchiarelli
Creative Services Manager
Meet Stephanie Vecchiarelli, Creative Services Manager at Big Buzz. Stephanie oversees the production team in delivering high-quality brand assets, graphic design, marketing collateral and website development. She manages quality assurance of all projects delivered by the agency and serves in a key position on the firm’s leadership team. She joined Big Buzz in 2017 after serving as Lead Graphic Designer at Metropolitan State University of Denver, from which she also received her Bachelor of Fine Arts in Communication Design. Stephanie inspires the team to begin each client project with strategic thinking and creative curiosity, which results in brand and graphic assets that attract warm leads and last the test of time.
One word to describe me, and why: Curious. I love to make time for curiosity during all the craziness of life; it keeps me present, engaged
and creative.
If I was a brand, I would be: IKEA: modern, accessible, personable. I like to think that the success of my creative work, like IKEA’s, can be achieved by combining function and quality design.
In my spare time, I like to: Be at home working on crafting projects, reading novels and playing table-top strategy games. Outside of my home, I love spending time in the beautiful Colorado outdoors hiking with friends or at concerts supporting local Denver music.
Stephanie Vecchiarelli
Creative Services Manager
Meet Stephanie Vecchiarelli, Creative Services Manager at Big Buzz. Stephanie oversees the production team in delivering high-quality brand assets, graphic design, marketing collateral and website development. She manages quality assurance of all projects delivered by the agency and serves in a key position on the firm’s leadership team. She joined Big Buzz in 2017 after serving as Lead Graphic Designer at Metropolitan State University of Denver, from which she also received her Bachelor of Fine Arts in Communication Design. Stephanie inspires the team to begin each client project with strategic thinking and creative curiosity, which results in brand and graphic assets that attract warm leads and last the test of time.
One word to describe me, and why: Curious. I love to make time for curiosity during all the craziness of life; it keeps me present, engaged
and creative.
If I was a brand, I would be: IKEA: modern, accessible, personable. I like to think that the success of my creative work, like IKEA’s, can be achieved by combining function and quality design.
In my spare time, I like to: Be at home working on crafting projects, reading novels and playing table-top strategy games. Outside of my home, I love spending time in the beautiful Colorado outdoors hiking with friends or at concerts supporting local Denver music.
