Meet Wendy O’Donovan Phillips, founder and CEO of Big Buzz, a marketing agency delivering a steady stream of move-in-ready leads to teams serving the senior living industry. For more than 15 years, her ﬁrm has helped senior living marketing and sales teams nurture leads to increase occupancy, grow and scale. Wendy is the author of the book Flourish!: The Method Used by Aging Services Organizations for the Ultimate Marketing Results, has been published in McKnight’s, has been a regular contributor to Forbes, and has been quoted in The Washington Post, ABC News and Chicago Tribune. She has been honored by the American Marketing Association for excellence in her ﬁeld and has been named a Gold Key Award Winner by the Business Marketing Association. In her
two-decades-long career, she has consulted with hundreds of care organizations globally to support in improved nurture marketing outcomes.
One word to describe me, and why: Opportunity. There are opportunities everywhere to create new businesses, grow businesses, create new jobs. Even setbacks are opportunities when we learn from them.
If I was a brand, I would be: Coca-Cola: refreshing, classic, high-energy.
In my spare time, I like to: Ski and surf. Do yoga. Have adventures with my husband and daughter. Hike with our standard poodle, Ramen. Read. Meditate.