Focused Marketing Efforts for Elite Healthcare Organizations and Their Teams

Since 2007, Big Buzz has led clients through the various stages of our disciplined process, depending upon client needs: research, strategy, creation, implementation and optimization. With this focus on process, the Big Buzz team quickly and easily gets to the heart of marketing challenges and helps clients realize measurable results. As one client noted, “It has been refreshing to work with a company that is so well organized and produces such great results.”

Strategic Planning Models Include:
  • SWOT and TOWs analysis
  • OGSM or OKR models (objectives, goals, strategies and measures)
  • PESTLE analysis (political, economic, social, technological, legal, environmental)
  • Internal surveys (stakeholder, employee, organizational)
  • Pricing surveys and models (conjoint analysis, discrete choice, Van Westendorp price perception testing)
  • Marketing and consumer perception surveys
  • Consumer behavior surveys
  • VIRO model (value, rarity, imitability, organization)
  • Porter’s Five Forces model
  • The Balanced Scorecard (BSC)
  • Theory of Change (TOC)
  • Live interviews – Voice of Customer
  • Tableau data visualization and BI
Senior Star Team Strategy Meeting
“We did a number of leadership development projects with Big Buzz, which led to the development of a leadership team within our organization as well as implementing concepts that got the entire team rallied around one specific goal. It took some time to get into the groove of these changes, but we’re seeing the benefit as it’s getting everyone focused in one direction.”

– Blakelee Mills, CEO of Golden Software

Since 2007, Big Buzz has led clients through the various stages of this strategic marketing process to exponentially increase productivity and improve results.

Many organizations fail to connect various marketing tactics to the most meaningful aspects of any promotional effort:

  • A singular, clear and measurable goal upon which all stakeholders agree
  • Key objectives that, when achieved, reach the goal
  • Only the right strategic initiatives to funnel up to the objectives
  • No extraneous strategies
  • Attainable measures for each of those strategies.
“I am so appreciative that my organization contracted with Big Buzz. The processes have allowed us to minimize overtime.”

– Kristen De Lay, Digital Experience Manager, MGMA

Graphic of all the marketing possibilities at Big Buzz

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