A Steady Stream of Move-In-Ready Leads
for Teams Serving the Senior Living Industry

Focused Marketing Efforts for Senior Living Organizations

Since 2007, Big Buzz® has led clients through the various stages of our disciplined process, depending upon their needs: research, strategy, creation, implementation and optimization. With this focus on process, the Big Buzz team quickly and easily gets to the heart of marketing challenges and helps clients realize measurable results. As one client noted, “It has been refreshing to work with a company that is so well organized and produces such great results.”

Strategic Planning Models Include:

  • SWOT and TOWs analyses
  • OGSM or OKR models (objectives, goals, strategies and measures)
  • PESTLE analysis (political, economic, social, technological, legal, environmental)
  • Internal surveys (stakeholder, employee, organizational)
  • Pricing surveys and models (conjoint analysis, discrete choice, Van Westendorp price perception testing)
  • Marketing and consumer perception surveys
  • Consumer behavior surveys
  • VIRO model (value, rarity, imitability, organization)
  • Porter’s Five Forces model
  • The Balanced Scorecard (BSC)
  • Theory of Change (TOC)
  • Live interviews – Voice-of-the-Customer (VOC)
  • Tableau data visualization and BI


Aligned Internal Marketing and Sales Teams on Messaging and Relationship-based Selling to Increase New Lead Move-ins 171%

A case study from one of our clients

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