[vc_row][vc_column][gem_youtube video_id=”SjFSj8c-IVk”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]It’s no secret that healthcare is undergoing a major shift towards consumerism. Consumers are more empowered and protected than ever before, and

[vc_row full_width=”stretch_row” css=”.vc_custom_1555552308537{background-color: #0c5983 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_column_text] About Regional West Medical Center Regional West Medical Center is a Nebraska-based

[vc_row full_width=”stretch_row” css=”.vc_custom_1556658854392{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-color: #0c5983 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”2/3″][vc_column_text] About Piezosurgery Inc.

[vc_row full_width=”stretch_row” css=”.vc_custom_1555552308537{background-color: #0c5983 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_column_text] About Avitus Group Avitus Group is a worldwide company that simplifies, strengthens

[vc_row full_width=”stretch_row” css=”.vc_custom_1555552308537{background-color: #0c5983 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_column_text] About Evolve at Rye Evolve at Rye is a highly regarded memory

Every year, countless dollars are wasted on ineffective marketing efforts in the senior living industry. When marketing tactics are disjointed and incongruent, the results they produce (or don’t) pale in comparison to those of strategic and comprehensive efforts. As competition grows, the need for a well-oiled marketing machine is becoming even more significant.

Marketing plans always start with the best of intentions. Team-wide strategy sessions are held. Tactics are documented. Budgets are finalized. And then life happens. Your partner decides the website needs to be updated or sees a Facebook ad for another practice and wants to try that now.

When creating a strategic marketing plan, it can be difficult to know where to start. Do you begin by reviewing past performance? Or do you first figure out what’s in the budget? While both areas are important in finalizing a marketing plan, they are not where you should begin.

[vc_row css=”.vc_custom_1561567146634{padding-top: 20px !important;}”][vc_column][vc_column_text] You’ve almost certainly heard the phrase “big data” being tossed around the healthcare industry for the last few years.