Research

Validating and guiding the creation of marketing strategies for some of the nation’s largest healthcare organizations.

At Big Buzz, we utilize research to uncover valuable insights into demand for products and services in the markets where our clients operate. With primary data to inform the strategic marketing process, Big Buzz is able to validate and guide the creation of new and/or existing marketing strategies for some of the nation’s largest healthcare organizations.

At Big Buzz, it is our goal to act as the conduit between brands and consumers by identifying and understanding the needs of the customers to better differentiate and position our clients for a sharp competitive edge. This data indicates achievable targets, goals and benchmarks so we can better identify, test, analyze, measure and improve campaigns.

We use the latest qualitative and quantitative research technology and processes to collect in-depth data and insights in the healthcare industry. These include:

  • Internal surveys (stakeholder, employee, organizational)
  • Pricing surveys and models (conjoint analysis, discrete choice, Van Westendorp price perception testing)
  • Marketing and consumer perception surveys
  • Consumer behavior surveys
  • VIRO model (value, rarity, imitability, organization)
  • Porter’s Five Forces model
  • Heatmapping, scrolls maps and click tracking
  • Session recording
  • The Balanced Scorecard (BSC)
  • UX testing and conversion models
  • Theory of Change (TOC)
  • Live interviews – Voice of Customer
  • Tableau data visualization and BI
  • Website analytics
  • Advertising evaluation
  • Social media evaluation
  • Call tracking, scoring and transcriptions
  • A/B testing
  • Funnel testing
  • Multivariate testing
“Big Buzz has helped us put data behind our decisions. We’ve appreciated their insight and expertise around conducting surveys, analyzing customer data, and providing insight on our website and marketing endeavors. This has allowed us to be confident in the decisions we’ve made. The biggest impact was the confidence to change our prices. Through a series of surveys, we identified how current and potential customers valued our software offerings and raised prices accordingly.”

– Blakelee Mills, CEO of Golden Software

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