Research

Validating and guiding the creation of marketing strategies for some of the nation’s largest healthcare organizations

At Big Buzz, we utilize research to uncover valuable insights into demand for products and services in the markets where our clients operate. With primary data to inform the strategic marketing process, Big Buzz is able to validate and guide the creation of new and/or existing marketing strategies for some of the nation’s largest healthcare organizations.

At Big Buzz, it is our goal to act as the conduit between brands and consumers by identifying and understanding the needs of the customers to better differentiate and position our clients for a sharp competitive edge. This data indicates achievable targets, goals and benchmarks so we can better identify, test, analyze, measure and improve campaigns.

We use the latest qualitative and quantitative research technology and processes to collect in-depth data and insights in the healthcare industry. These include:
  • Internal surveys (stakeholder, employee, organizational)
  • Pricing surveys and models (conjoint analysis, discrete choice, Van Westendorp price perception testing)
  • Marketing and consumer perception surveys
  • Consumer behavior surveys
  • VIRO model (value, rarity, imitability, organization)
  • Porter’s Five Forces model
  • Heatmapping, scrolls maps and click tracking
  • Session recording
  • The Balanced Scorecard (BSC)
  • UX testing and conversion models
  • Theory of Change (TOC)
  • Live interviews – Voice of Customer
  • Tableau data visualization and BI
  • Website analytics
  • Advertising evaluation
  • Social media evaluation
  • Call tracking, scoring and transcriptions
  • A/B testing
  • Funnel testing
  • Multivariate testing

Tap Big Buzz to uncover insights that drive ROI

Simply share a little info with us, and we will get your scheduled
for a free one-hour strategy session with our experts.