Back Nurture Marketing Efforts with Industry Intel for Stronger Results

We validate and guide the creation of marketing strategies for some of the nation’s largest senior living organizations.

At Big Buzz, we utilize research to uncover valuable insights into the demand for services in the markets where our clients operate. With primary data to inform the strategic marketing process, Big Buzz is able to validate and guide the creation of new and/or existing marketing strategies for some of the nation’s largest senior living organizations.

At Big Buzz, it is our goal to act as the conduit between brands and consumers by identifying and understanding the needs of the customers to better differentiate and position our clients for a sharp competitive edge. This data indicates achievable targets, goals and benchmarks so we can better identify, test, analyze, measure and improve campaigns.

Doing some branding work at Big Buzz Inc.

We use the latest qualitative and quantitative research technology and processes to collect in-depth data and insights in the senior living industry. These include:

  • Internal surveys (stakeholder, employee, organizational)
  • Pricing surveys and models (conjoint analysis, discrete choice, Van Westendorp price perception testing)
  • Marketing and consumer perception surveys
  • Consumer behavior surveys
  • Porter’s Five Forces model
  • Heatmapping, scrolls maps and click tracking
  • Session recording
  • UX testing and conversion models
  • Theory of Change (TOC)
  • Live interviews – Voice-of-the-Customer (VOC)
  • Website analytics
  • Advertising evaluation
  • Social media evaluation
  • Call tracking, scoring and transcriptions
  • A/B testing
  • Funnel testing
  • Multivariate testing

We use the latest qualitative and quantitative research technology and processes to collect in-depth data and insights in the senior living industry. These include:

  • Internal surveys (stakeholder, employee, organizational)
  • Pricing surveys and models (conjoint analysis, discrete choice, Van Westendorp price perception testing)
  • Marketing and consumer perception surveys
  • Consumer behavior surveys
  • Porter’s Five Forces model
  • Heatmapping, scrolls maps and click tracking
  • Session recording
  • UX testing and conversion models
  • Theory of Change (TOC)
  • Live interviews – Voice-of-the-Customer (VOC)
  • Website analytics
  • Advertising evaluation
  • Social media evaluation
  • Call tracking, scoring and transcriptions
  • A/B testing
  • Funnel testing
  • Multivariate testing

CASE STUDY:

Aligned Internal Marketing and Sales Teams on Messaging and Relationship-based Selling to Increase New Lead Move-ins 171%

Read the full success story
A case study from one of our clients

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