It’s not an easy time for the senior living industry. New safety protocols, sensationalized headlines and a shrinking sales funnel can be difficult to manage, and when there are pressing priorities and reduced staff, marketing efforts can be put on the backburner. Marketing might seem like something to push aside, but as our senior living clients can attest, there is no better time for a highly focused marketing strategy. Fortunately, it needn’t be the straw that breaks the camel’s back.

It’s no secret that in-person networking is a huge factor in helping some businesses grow. People tend to connect better when being near

Over the last 13 years, Big Buzz has provided those in the senior living industry with effective marketing tactics, research, strategy and consultation. In May of this year, Big Buzz partnered with SiteStaff to survey hundreds of senior living executives to gather common concerns, perceptions and opinions of how they were handling the effects of the COVID-19 pandemic within their communities.

With the fast pace of the ad industry, it can be challenging to schedule time for agency bonding experiences. However, research has shown that companies that invest in team-building activities tend to have more cohesive personnel that work better on group projects.

[vc_row][vc_column][vc_column_text] By Casey Schmidt, Manager of Marketing Strategy & Analytics at Big Buzz As a healthcare SEO specialist, I understand and empathize with

Did Your Dental Marketers Lie? (And What To Do About It.) We received an unprecedented response from a blog I wrote a few

“Brand” isn’t just about a company’s logo, slogan, and appearance. It also refers to a company’s overall identity, and how it sets itself apart from the competition.

Mistake #1: Waiting too long to speak up “Your first instinct might be to bootstrap communications until the economy begins to recover. Except,

These days having a website that captures a user’s attention and converts them into a loyal customer isn’t an option, it’s a necessity. A poorly designed site can cause your business to lose customers and ultimately money, and unfortunately, bad web design is more common than you might expect.

Marketing strategies require input from both the company doing the campaign and the ad agency itself. Clients need to be kept "in the loop" for them to have a chance of doing their part in a campaign. Sadly, many agencies lack a defined strategy for informing clients, while many customers tend to leave the reins of the campaign fully in the hands of the agency and don’t offer their input even when required.