A/B testing allows your team to definitively determine which elements of a given call to action yield the achievement of which goals. For example, the call-to-action headline “Come live your best life!” may yield a 4.23% click-through rate (CTR) while “Come live with us!” may only yield a 2.64% CTR.
Here are detailed instructions on how to develop the call to action our experts indicated is most likely to inspire connection.
Senior living marketing efforts require effective calls to action. Industry insiders indicated a straightforward format for senior living CTAs: headline, body copy and one or two buttons.