This is an excerpt from Big Buzz’s eBook Calls to Action that Work: The Senior Care Industry Insider Report, which contains all the guidance you will need to optimize your CTAs across the board. Get your free copy of the full eBook.
A/B testing allows your team to definitively determine which elements of a given call to action yield the achievement of which goals. For example, the call-to-action headline “Come live your best life!” may yield a 4.23% click-through rate (CTR) while “Come live with us!” may only yield a 2.64% CTR. Here is a process for A/B testing website calls to action for continual improvement over time:
Beyond calls to action, A/B testing is best applied to the headlines and body copy on each web page, images and video appearing throughout the website, service descriptions on the website, subject lines of email campaigns and various elements of landing pages and content marketing efforts.
Website development and online marketing experts across the nation consider A/B testing one of the best strategies for improving website conversions and overall outcomes from nurture marketing efforts.