[Download] Disruptive Marketing Technologies 2019

Summary: Readers with a cursory knowledge of new marketing technologies will explore three groundbreaking innovations which, if adopted, can greatly benefit their organizations. This piece will help educate readers about breakthrough digital marketing technology in simple and accessible language, equipping them to optimize their marketing strategy and position them for success.

Download White Paper “Disruptive Marketing Technologies”

When it comes to marketing and technology, the concept of disruption is nothing new in and of itself. In fact, it’s been a part of both industries for as long as they have existed. Without disruption, there would be no propulsion, just stagnation. Disruption and innovation share many similarities.

In this article, we cover three disruptive marketing technologies set to hit the healthcare industry in 2019.

  • Artificial Intelligence (AI)/Machine Learning – How designing machines to think and learn for themselves can help marketers exponentially increase their productivity, targeting and reach while reducing legwork and time spent doing meticulous research and repetitive tasks.
  • Beacon/Proximity Marketing – Exploring the creating and evolution of Beacons and proximity marketing technologies and their effect of local healthcare services.
  • Voice Search – In 2020 voice search will comprise 50% of all searches. We explore the reduction in hesitation on the part of consumers to enable voice settings and the continued rise of devices capable of completing the task, from mobile devices to smart TVs to home assistants like Amazon Echo, the Google Home and the Apple Homepod.
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