Most senior living organizations feel overwhelmed about marketing. Distracted. Confused. Apathetic. Flourish offers the cure. This concise handbook shines a light on how aging services organizations can put a method to their marketing for years to come. Flourish lays out an easy-to-follow method for marketing:
- Survey the clients, families and team
- Define a Message and Design Equation
- Build a Balanced Marketing Formula
- Deploy the plan for steadfast results
It’s simple, yet wildly effective. The transformation is measurable. Senior living organizations that apply the Flourish method enjoy validation of their efforts, higher returns on marketing investments, more stability in high occupancies, longer waiting lists, steady growth and increased organizational value. Flourish is filled with concise analysis of why certain marketing tactics work best and when. It covers how to instructions on five marketing strategies and 20 marketing tactics.