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McKnights Senior Living: The No. 1 Missed Content Marketing Opportunity in Senior Living and Care, by Wendy O’Donovan Phillips

“They want to see our communities but never have any intention of putting their loved ones here even after using all of our resources and time.” Sound familiar? This was a verbatim quote taken from data Big Buzz recently gathered from 191 marketing executives in senior living and care, and it aptly describes the issue faced by most. The full study revealed six untapped opportunities to motivate older adults to leave home in favor of a senior living community, and in this article we detail the No. 1 most missed opportunity.

By |January 17th, 2023|Explore Our Press Mentions|

4 Ways to Eradicate Marketing Inefficiencies Now

According to author Dorian Stone, “Ultimately, the Harris Poll estimated the cost of poor communication for US companies at $1.2 trillion each year.” What’s it costing you?

Most-read Blogs of 2022

As we enter 2023, we have decided to highlight the top five most-read Big Buzz blogs of last year. This content largely centered around improving results for senior living operators by aligning internal teams and creating more meaningful relationships with prospects through branding and outreach.

By |January 3rd, 2023|Marketing Articles, Senior Living|

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