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Download Our eBooks: Deep Intel Based Upon Survey Data from Senior Living Executives
The Complete Data-Driven eBook: Calls to Action that Work: The Senior Care Industry Insider Report
People take action when we ask them to take action.
Why is it so hard to get that ask right?
We surveyed 100 website development and online marketing experts and audited the websites of the top 10 largest senior living providers in the U.S. to uncover precise best practices for marketing calls to action that encourage older adults and their families to take the next right step in getting the help or care they need – in other words, calls to action that actually bring them into your doors. Here’s what we found:
- The Clear Call to Action Model
- The Industry Insiders’ Approach to Format
- The Call to Action for Connection
- The Process for A/B Testing Calls to Action
- Industry Checkup
- Insights Beyond the Manifesto
Download the ebook to learn how to master calls to action that work for your organization.
The Complete Data-Driven eBook: The Qualified Lead Conundrum: Content Marketing for Senior Living
Economic trends indicate now is the time to proactively improve upon content marketing efforts to attract warm leads who are intentional about moving rather than investing organizational budget in large marketing and sales teams working hundreds of colder leads who will never move.
Our study showed that 95% of senior living marketers and executives believe content marketing is an integral part of their organization’s overall marketing approach. More than half of respondents said they invest 25-49% of their overall marketing budget in content marketing and another 24% indicated they invest more than half of the budget.
That’s a whole lot of content for seniors and their families. And it’s working.
Well over half of respondents said they get up to 25% of sales-qualified leads (SQLs) from content marketing. How can this percentage be increased? To thoroughly answer that question, we organized this text into three parts:
Part 1: Definition and Importance
Part 2: Trends and Opportunities
Part 3: Problems and Solutions
Download the ebook to learn how to master content marketing for your organization.
The Complete Data-Driven eBook: Calls to Action that Work: The Senior Care Industry Insider Report
People take action when we ask them to take action.
Why is it so hard to get that ask right?
We surveyed 100 website development and online marketing experts and audited the websites of the top 10 largest senior living providers in the U.S. to uncover precise best practices for marketing calls to action that encourage older adults and their families to take the next right step in getting the help or care they need – in other words, calls to action that actually bring them into your doors. Here’s what we found:
- The Clear Call to Action Model
- The Industry Insiders’ Approach to Format
- The Call to Action for Connection
- The Process for A/B Testing Calls to Action
- Industry Checkup
- Insights Beyond the Manifesto
Download the ebook to learn how to master calls to action that work for your organization.
The Complete Data-Driven eBook: The Qualified Lead Conundrum: Content Marketing for Senior Living
Economic trends indicate now is the time to proactively improve upon content marketing efforts to attract warm leads who are intentional about moving rather than investing organizational budget in large marketing and sales teams working hundreds of colder leads who will never move.
Our study showed that 95% of senior living marketers and executives believe content marketing is an integral part of their organization’s overall marketing approach. More than half of respondents said they invest 25-49% of their overall marketing budget in content marketing and another 24% indicated they invest more than half of the budget.
That’s a whole lot of content for seniors and their families. And it’s working.
Well over half of respondents said they get up to 25% of sales-qualified leads (SQLs) from content marketing. How can this percentage be increased? To thoroughly answer that question, we organized this text into three parts:
Part 1: Definition and Importance
Part 2: Trends and Opportunities
Part 3: Problems and Solutions
Download the ebook to learn how to master content marketing for your organization.
The Complete Data-Driven eBook: The Dubious Data of Differentiation in the Senior Living Industry
Your marketing team rampantly launches efforts to make your senior living organization visible. Your web traffic is strong, and your click-through rates are above industry average. But the sales team keeps saying the leads aren’t qualified, and occupancy is still not at 100%. They are running ragged sifting through hundreds of leads and feeling defeated after not meeting occupancy goals month after month. Could insufficient brand differentiation be the root cause?
Let’s unpack the data to explore how senior living organizations can resolve these five deeper issues, authentically differentiate themselves and attract the warm leads needed to meet census, grow and scale. Namely, we will explore:
- Correct Definition
- Accurate Data
- Correct Decision Makers
- Strong Process
- Strong Value Proposition
Download the eBook to learn more about what we discovered.
The Complete Data-Driven eBook: The Dubious Data of Differentiation in the Senior Living Industry
Your marketing team rampantly launches efforts to make your senior living organization visible. Your web traffic is strong, and your click-through rates are above industry average. But the sales team keeps saying the leads aren’t qualified, and occupancy is still not at 100%. They are running ragged sifting through hundreds of leads and feeling defeated after not meeting occupancy goals month after month. Could insufficient brand differentiation be the root cause?
Let’s unpack the data to explore how senior living organizations can resolve these five deeper issues, authentically differentiate themselves and attract the warm leads needed to meet census, grow and scale. Namely, we will explore:
- Correct Definition
- Accurate Data
- Correct Decision Makers
- Strong Process
- Strong Value Proposition
Download the eBook to learn more about what we discovered.
The Complete Data-Driven eBook: A Focus on Strategic Marketing Planning for Senior Living
We surveyed marketing executives across the senior living industry to uncover what works best in marketing planning and why, along with specific steps you can take to improve your marketing This complete data-driven eBook includes…
- Why a Strategic Approach Makes All the Difference in Marketing Planning
- Top Internal Team Members Involved in Marketing Planning for Senior Living Organizations
- Most Common Steps to Marketing Planning for Senior Living
- Top Research Informing Marketing Planning for Senior Living
- Top 10 Initiatives Found in Senior Living Marketing Plans
- Cadence of Marketing Plan Review in Senior Living Organizations
- Marketing Plan Budgeting Practices for Senior Living Organizations
- The Big Picture: A Word on the Marketing Objectives Workshop Approach
- Outcomes in Marketing Planning for Senior Living Organizations
Download the eBook to learn more about what we discovered.
The Complete Data-Driven eBook: A Focus on Strategic Marketing Planning for Senior Living
We surveyed marketing executives across the senior living industry to uncover what works best in marketing planning and why, along with specific steps you can take to improve your marketing This complete data-driven eBook includes…
- Why a Strategic Approach Makes All the Difference in Marketing Planning
- Top Internal Team Members Involved in Marketing Planning for Senior Living Organizations
- Most Common Steps to Marketing Planning for Senior Living
- Top Research Informing Marketing Planning for Senior Living
- Top 10 Initiatives Found in Senior Living Marketing Plans
- Cadence of Marketing Plan Review in Senior Living Organizations
- Marketing Plan Budgeting Practices for Senior Living Organizations
- The Big Picture: A Word on the Marketing Objectives Workshop Approach
- Outcomes in Marketing Planning for Senior Living Organizations
Download the eBook to learn more about what we discovered.
The Complete Data-Driven eBook: Storytelling Marketing for Senior Living
We surveyed numerous marketing executives in the senior living industry to find out why storytelling makes such a difference in marketing. This eBook covers…
- Storytelling Defined
- The Importance of Storytelling in Marketing
- Storytelling in Practice
- The Arch of Storytelling in Marketing
- Measuring Success in Storytelling Marketing
Download the eBook to learn more about what we discovered.
The Complete Data-Driven eBook: Storytelling Marketing for Senior Living
We surveyed numerous marketing executives in the senior living industry to find out why storytelling makes such a difference in marketing. This eBook covers…
- Storytelling Defined
- The Importance of Storytelling in Marketing
- Storytelling in Practice
- The Arch of Storytelling in Marketing
- Measuring Success in Storytelling Marketing
Download the eBook to learn more about what we discovered.
Senior Living Guide: Generating Reviews
Online reviews are a helpful resource for prospects researching senior living options. They are also an incredibly effective and inexpensive marketing tool for your organization. They improve your reputation, boost your credibility and even bolster your local search rankings. Download the guide to learn 7 easy methods of generating online reviews from eBook to learn more about what we discovered.
Senior Living Guide: Generating Reviews
Online reviews are a helpful resource for prospects researching senior living options. They are also an incredibly effective and inexpensive marketing tool for your organization. They improve your reputation, boost your credibility and even bolster your local search rankings. Download the guide to learn 7 easy methods of generating online reviews from eBook to learn more about what we discovered.
The Power of a Survey: Marketing’s Utility Player
Many would argue there has never been a better time to be a marketer than today. The sheer number of tactics in the marketing arsenal is staggering. Many traditional methods still flourish while new innovations in targeting, reach and segmentation empower marketing teams like never before.
However, the true potential of these powerful tools cannot be realized without the proper research and due diligence. Luckily, among the arsenal of marketing tactics is the survey, an approach with a level of versatility and precision that many may not fully grasp at first glance.
Download the eBook to learn more about what we discovered.
The Power of a Survey: Marketing’s Utility Player
Many would argue there has never been a better time to be a marketer than today. The sheer number of tactics in the marketing arsenal is staggering. Many traditional methods still flourish while new innovations in targeting, reach and segmentation empower marketing teams like never before.
However, the true potential of these powerful tools cannot be realized without the proper research and due diligence. Luckily, among the arsenal of marketing tactics is the survey, an approach with a level of versatility and precision that many may not fully grasp at first glance.
Download the eBook to learn more about what we discovered.
Senior Living Marketing: Reach and Target the Right Audience
With today’s fractured and complex marketing landscape, it can be difficult to home in on the right segment, let alone reach it with any success.
Luckily, there are steps organizations can take to whittle down the massive healthcare-consuming public to target the particular segment that they can benefit most, and vice-versa.
Download the eBook to learn about crafting, targeting and reaching the audience that will help your organization flourish.
Senior Living Marketing: Reach and Target the Right Audience
With today’s fractured and complex marketing landscape, it can be difficult to home in on the right segment, let alone reach it with any success.
Luckily, there are steps organizations can take to whittle down the massive healthcare-consuming public to target the particular segment that they can benefit most, and vice-versa.
Download the eBook to learn about crafting, targeting and reaching the audience that will help your organization flourish.
