- Set a benchmark. Know your case acceptance rate. This is the one and only way to truly track progress. An average case acceptance rate is 65% and an excellent rate is 85%. Once you know where you are (say, 62%), set a goal for where you want to be (for example, 75%). Track results monthly and keep an eye on the annual average.
- Nurture, nurture, nurture. No matter how high your case acceptance rate is, you will always have patients who simply aren’t quite ready to start treatment. Most practices forget the not-quite-ready group. With some nurturing, they could very well convert into high-paying patients. Nurture them with educational emails and the occasional friendly phone call or text. Be absolutely sure to reappoint all patients at the end of each appointment. The trick is to keep patients engaged, earn their trust and speak to all of the questions, obstacles and challenges that might exist in their minds about that big case.
- Monitor phones. Is everyone at the front desk warm and friendly in voice and tone on every call, or are there inconsistencies? Are all new patients offered a complimentary initial appointment and tour of the office, or are some written off as “not good patients” too quickly? (The initial appointment can be as simple as a meet-and-greet in the waiting room and a quick whirl around the office. It can even be a group session, such as a lunch-and-learn about braces or implants. It shouldn’t involve anything that would require the doctor’s fee. The initial appointment can go a long way in welcoming new patients, building rapport and establishing trust – all of which translate into case acceptance down the road.)
- Check chair-side manner. Are all of your hygienists and assistants adept at articulating your vision for the practice, or are they just focused on the clinical side of the practice? Do they engage patients in meaningful conversations to build deep relationships, or do they leave them waiting alone? Do they know the right questions to ask to “fish” for patients who may be thinking about that big case, or do they ask generic questions like, “How was your summer?”
- Ask open-ended questions. People are willing to share… but you have to open a door for them. Asking questions like, “What was your experience with braces?” or “What have you heard about dental implants?” gives the patient permission to talk freely with you. Other favorite open-ended questions are, “What do you think your smile says about you?” and “How would life be different if you had the smile you always wanted?”
- Ask for referrals. Just because one patient isn’t quite ready for treatment doesn’t mean that he or she can’t bring more patients who are. Train the team to ask for a referral every time a patient compliments the practice or says, “Thank you.” The response can be as smooth as, “Thank you! We love seeing patients like you, so be sure to send your friends and family your way.”
- Write the script. Work with the team to create a script for how to talk to patients about case acceptance. Start with things that have to be said. Include things that should not be said. Sprinkle in a few anecdotal points of discussion. Be sure to present the fee in clear and simple terms, and put it in writing.
- Offer 0% APR financing. Most practices default to CareCredit, but LendingClub offers larger loan amounts and longer terms – up to 84 months. Plus, LendingClub offers clear and simple terms, unlike the misleading terms that CareCredit has been known to offer. (See CFPB Orders GE CareCredit to Refund $34.1 Million for Deceptive Health-Care Credit Card Enrollment.)
- Practice. Inspire the team (and yourself) to master the script by practicing often. Practice with each other. Practice at home. Practice with patients, of course. It’s less about getting it exactly right every time and more about oiling the machine. The more you say it, the more comfortable you become in delivering it. And when you’re at ease, the patient is at ease, which gives way to case acceptance.
- Watch every word. Positive language only! Resist using phrases like “no trouble at all” (a double negative) or “Unfortunately…” Instead, punch up the conversation with ultra-positive phraseology like, “We would be delighted,” and “There’s always a possibility!”
- Listen. This is not a one-way presentation. It’s a conversation. As you share expectations and financial options, intermittently ask if the patient has any questions or concerns. Ask every time you introduce a new concept. Listen for silence, too, and allow that in the conversation. This gives the patient time to digest what you are saying and ponder anything you have not yet covered for them.
- Rinse and repeat. Inspire the team to follow these steps with every patient, and you will see your case acceptance rate rise. Be sure to reward the team once you reach the collective goal. Then, set the bar higher!
In science, evolution refers to what happens when organisms change over time as a result of alterations in genetic traits. As organisms’ surroundings change, so do their physical and behavioral attributes, so as to adapt.
In dentistry, the dentist must also change and adapt to the market.
Marketing is an evolutionary process.
Over the last nine years, I have consulted with hundreds of dental practices. One comes to mind as a highly evolved dental practice.
I first met Dr. Jim Kearney in 2011 after I lectured in front of his study club. He knew he had to better market his practice, Austin Bluffs Dental, but he was feeling disenchanted with the marketing providers he had worked with in the past. He had shelled out thousands of marketing dollars and realized very little return on investment, which eventually caused him to scale back his marketing efforts in hopes of protecting himself. Instead, as a result, his patient numbers slowed to a trickle.
This is customary in the natural wild. The hunter is hunted, and retracts for survival. Yet he must return to hunting in order to survive. He must change and adapt.
Kearney did just that, restarting smaller than before. He set aside a few hundred dollars each month to invest into inexpensive direct marketing tactics such as online marketing.
Over a few months, his patient numbers began a slow, steady rise. It would be a rise that he would sustain for years to come.
Once Kearney attracted enough patient traffic to bank a modest surplus in production, he made another calculated move by investing more into marketing. Namely, he had his five-year-old website redesigned and added a referral marketing strategy to the mix. In adding these marketing efforts to his foundation of search engine optimization and online advertising, he saw his patient numbers and production rise even further.
Most recently, Kearney has added direct mail and Facebook advertising to his marketing strategy. He is now meeting his new patient and production goals, all because he continued to grow and adapt.
The entire process was a five-year evolution. Some practices prefer to make a similar evolution in a much shorter timeframe: even three months, six months, or one year. As long as the practice evolves with the marketplace, the end goal will be achieved.
The moral of the story is that you don’t have to go after the elephant right out of the gate. Start your marketing hunt small, and build as you go. But start!
Wendy O’Donovan Phillips is president of Big Buzz, the only full-service dental marketing firm in the nation. Her book, KABOOM!: The Method Used By Top Dentists for Explosive Marketing Results helps dentists build thriving practices with marketing backed by strategy. The American Marketing Association has awarded her for excellence in her industry, and she is currently acting as an expert marketing consultant to the American Dental Association. She lectures in front of dental associations, societies and study clubs nationwide.
You see it all the time: a patient comes in for an initial consultation never to return. Or a child comes in for orthodontic treatment, and isn’t quite ready to convert to a new start. Or an existing patient asks about having that big cosmetic procedure and never accepts treatment.
Where do those patients go?
More importantly, how do you get them back?
In marketing, we often talk about the funnel that leads patients into your practice. At the top are those patients who are just becoming aware of the practice. At the bottom are those that are intentional about finding a dentist or orthodontist now due to an immediate need or desire.
So where do those patients who have lapsed or not accepted treatment go? They are hanging out in the middle of the funnel.
Sure, they are not moving into the dental chair. But it’s important to note that they are also not moving out of the practice. A high percentage of them are likely strongly considering moving forward with you, they just haven’t yet taken action. With some nurturing, they will indeed convert to new patients, new starts or that next big case. It’s like a goldmine: you can increase your production fairly quickly by working this part of the funnel.
At least once per month, reach out to the potential patient and address any challenges or fears he or she may be facing before accepting treatment.
The model is similar for orthodontic families that are not quite ready to move forward. In the time between the initial visit and starting treatment, stay in touch in meaningful, helpful ways to help put their minds at ease and make it a no-brainer for them to select you when the time comes.
Nurturing is all about building the relationship. The patient is far more likely to eventually become loyal to your practice when they like and trust you.
Here are 5 great ways to nurture these patients down the funnel and into your practice:
- Warm phone calls. This goes beyond asking, “Do you have any questions?” Again, start by building the relationship: ask about family, travels and work. Catch up about life. As the conversation takes its natural course, interject a few open-ended questions. “I recall you asked about improving your smile last time you were here. I’m curious, what concerns you the most about moving forward with treatment?” You might even coax answers, throwing out payment plan or recovery time as possible topics of conversation. As the patient answers, speak directly to how you and your practice can ease those challenges and fears.
- Email campaigns. Content marketing is the distribution of educational articles via email. These articles are meant to nurture potential patients into the practice. Great content builds trust and likability and also helps patients overcome any fears, challenges and obstacles they may have before they part ways with their money or make the big appointment with you. It helps answer all of the “burning questions” that keep the patient awake at night.
- Retargeting campaigns. Online retargeting ads are highly effective in nurturing patients who have visited your practice website and may not have made an appointment yet. This method uses web tracking to determine the interests and online activities of the patients who visit your website. This tracking allows your practice ad to “follow” them to other websites and continue to expose them to your brand. It’s a great way to stay top-of-mind so that when they are ready, they think of you first.
- Social media posts. Be sure to encourage or incentivize every patient to like your practice’s Facebook page. Social media is like a practice open house happening 24/7. As practice posts show up in potential or lapsed patients’ newsfeeds, they are reminded that you are there for them, that they relate to you and like you, and that your practice is the right place for them.
- Chair-side conversation. If ever you have the patient in the chair, connect and build a relationship with him or her. Ask what’s been on their mind about starting treatment.
You would be amazed at the sheer number of patients who are seriously considering your practice or services, and simply need a little nurturing to take the next step. Start mining for gold!
TED Talks are an inspiring, enlightening and motivating way to bring new perspective to your professional, personal, emotional and mental outlook. These three TED Talks do just that, and can be applied to several professional and personal circumstances.
- “Got a meeting? Take a walk” by Nilofer Merchant
In this brief, 3-minute talk, Merchant uses humor and poised delivery to get her point across: the majority of us spend our days sitting. Recent research shows that sitting that much can have detrimental effects on our health. Her solution? Any time we have a conversation-based meeting, switch up the routine by going on a walk. That way, we are fulfilling our work duties while still promoting our health.
Watch the talk, here.
- “The happy secret to better work” by Shawn Achor
In this talk, Achor takes us through a basic summary of positive psychology. He demonstrates that looking at a person’s surroundings can only explain 10% of their happiness level. The other 90% is based upon how their brain perceives the world around them. Taking it a step further, he explains the societal myth in which success leads to happiness. This is flawed because people tend to further extend their goals once they are reached the first time.
Watch the talk, here.
- “How to succeed? Get more sleep” by Ariana Huffington
Huffington keeps it short and sweet in this talk. Getting enough quality sleep is vital for functioning effectively at work. She discusses a recent cultural phenomenon: wanting to one-up each other with sleep deprivation. This phenomenon has adverse effects. Getting a solid night’s sleep can lead to increased productivity, happiness and decision-making.
Watch the talk, here.
Set yourself and your team on a clear path to success by taking a few moments this week to indulge in these insightful, eye-opening and educational videos.
Marketing should be considered an investment, not an expense. To be sure your marketing is effective and providing a healthy return on investment, it is necessary to accurately and diligently track your marketing efforts.
By tracking your marketing results from the start, you will be able to establish baseline performance numbers and then work to improve upon them to reach your goals.
Two things are imperative to accurately and adequately track your marketing:
- Determine the average lifetime value of a patient. How much will the average person spend over the course of being a patient?
- Calculate how many new patients you need so that marketing more than pays for itself. Ideally, each new patient should bring enough revenue into your practice to cause a return on investment for your marketing tactics.
By establishing these baseline numbers, it becomes extremely evident how critical each new patient lead is, and how important it is to minimize the gap between new patient leads and actual new patients.
Marketing is an evolutionary process that requires recalibration as your practice shifts and grows and as your goals increase. Tracking your marketing efforts allows you to have a full picture into what’s working and what needs improvement, at any point in time. By constantly and thoroughly tracking your marketing efforts, you will always have full awareness and insight into your marketing.
Patients are not buying a healthy smile from you. They are buying a relationship with you. Your energy level in each patient interaction is precisely what will propel the marketing and the practice.
The introduction to the classic psychology book How to Win Friends & Influence People by Dale Carnegie says, “There is no such thing as a neutral exchange. [With every interaction], you leave someone either a little better or a little worse.”
Here are 5 steps to ensure that every patient interaction leaves them a little better:
- Start with number one. Everyone in the practice, both patients and team members alike, match your energy every day. Are you bringing positivity to every interaction? Or do you often get mired in the challenges involved in owning a dental practice, and let it show? Are you a natural at winning friends, or are you more of an introvert? Do being hopeful and compassionate come naturally to you, or do you have to put effort into it? If you answered yes to the former parts of each question, you’re in great shape to move forward with the steps. If you are leaning more toward the latter parts, it may be good to invest in some leadership growth. In addition to Carnegie’s book, mentioned above, here are a couple of other good resources:
- Practice with the team. Connect with each member of the team every day, in meaningful ways. One easy way to do this is to affirm their contributions to the practice. Carnegie writes, “We are all united by one single desire: to be valued by another.” This is not to say that your employees deserve praise 100% of the time. And sure, it’s appropriate to provide constructive feedback every now and again. But overall, assuming you have hired well, your team is working hard. Acknowledge the little things and give unexpected accolades. Here are just a few that I overheard in a dental practice recently:
- “I want you to know that I notice that you arrive every morning a half hour before everyone else, and that I appreciate it and the team does, too.”
- “You are always smiling. Do you know what a positive impact that has on our patients? I’m so grateful for you.”
- “You handled that just the way I would have. Keep up the great work.”
- Ask “why” rather than “what.” In making small talk, we often ask, “What do you do for a living?” Or we otherwise ask about people’s work. Instead, ask patients why they do what they do. You will notice that they will soften and open up, talking about dreams, desire and even destiny. They may even share with you dashed goals, which is a great opportunity to empathize and connect.
- Explore what’s behind the statement. Human beings don’t like to be vulnerable. We mask our emotions from others in all kinds of clever ways. Listen closely to the inflections and words that a patient uses. There may be more behind what they are saying. For example:
- “Uh-huh… It’s… comfortable,” said in a small voice may mean, “I’m hurting, but I’m nervous to say so.”
- “I didn’t think it would be that expensive!” may simply mean, “I’d like payment options to make me feel more comfortable.”
- “I have to think about it,” may mean, “I have questions and concerns that I’m uncomfortable voicing.”
One of my favorite responses in these situations is simply a curious, “Tell me more.” This allows you time to intuitively process what they are saying and it gives them the opportunity to open up and tell the truth about how they are feeling.
- Take interest in other’s interests. Carnegie offers a few questions to start:
- Where did you grow up?
- What high school did you go to?
- What are your kids’ names?
He urges readers to commit to asking thoughtful questions of every person they encounter. Instead of spending the day in thought about dentistry and how best to run the business side of the practice, connect with those who mean the most to the practice’s success: the team and the patients. “Interact with them,” Carnegie writes, “and discover what problems you might help solve or what pursuits you might help promote.”
When you leave each patient a little better, they become brand ambassadors for the practice, singing your praises across town with very little effort or prompting from you. This translates not only into more production dollars in the form of new patients, but also a more loyal team and a more fulfilling career.
What does leadership have to do with marketing?
Consider these two scenarios:
Invests $40,000 per year in external marketing efforts. Dentist can be described as “low energy.” Is not very interested in the team, and has not provided training for asking for referrals, phone skills, patient relationship building, etc. Occasionally delegates, but could do so more often. Seeing 5-10 new patient inquiries per month, converting less than half of those into actual patients. Having trouble growing the cosmetic side of the practice.
Invests $20,000 per year in external marketing efforts. The dentist is committed to actively improving him or herself and the team, has high energy; people want to do their work best around this person. Has inspired the team to provide excellent patient care and service and regularly ask for referrals. Seeing 5-10 new patient inquiries per month from external marketing, which is translating to about 8 actual new patients per month. In addition, is seeing 10 new patients per month from the team’s commitment to asking for referrals. Total new patients per month: 18. Easily converts general dentistry patients into cosmetic patients thanks to the trust and loyalty that patients feel to the practice and the dentist.
Which leadership attributes that dentists possess give way to overall practice success?
Here are the top 16 leadership attributes for dentists:
- Action Oriented – Actively working, full of energy when it comes to challenges, seizes opportunities.
- Caring About Direct Reports – Interested in people who they work with, asks about plans, problems and desires, knows about personal concerns of others, monitors work load and acknowledges extra effort.
- Confronting Direct Reports – Deals quickly with issues in the practice in a timely manner, holds regular discussions about growth and performance, deals effectively with low performers or troublemakers.
- Patient Focus – Dedication to meeting patients’ needs, acts with patients in mind, establishes rapport and relationships quickly, will put off tasks to exceed patient expectations.
- Directing Others – Good at setting clear direction and objectives, excellent planner, manages workload of self and others, is well planned, people want to do their best around this person.
- Integrity and Trust – Widely trusted by others, is direct and truthful, keeps confidences, admits mistakes, doesn’t misrepresent for personal or professional gain.
- Managerial Courage – Says what needs to be said, provides current, direct and respectful feedback, lets people know where they stand, is not afraid to take unpopular action when needed.
- Motivating Others – Able to articulate vision clearly and consistently, empowers others to step up, understand individual motivations, makes people feel as if their work is important and appreciated.
- Patience – Tolerant with people and process, sensitive to due process.
- Perseverance – Seldom gives up in the face of resistance.
- Perspective – Can see the big picture, and can articulate strategy and vision.
- Drive for Results – Very bottom line oriented, steadfastly pushes self and others.
- Development – Committed to actively improving self and team, a natural and curious learner, works to deploy strengths, works on compensating for weakness, enjoys receiving feedback.
- Managing Through Systems – Ability to design practices, processes and systems that work for others, comfortable letting others manage themselves.
- Building Effective Teams – Creates strong morale, fosters open dialogue, has team meetings, lets others be responsible, creates a feeling of belonging on the team.
- Manages Vision and Purpose – Communicates in a compelling fashion, is optimistic, speaks in terms of possibilities, can inspire and motivate the dental team.
How to hone these skills? Here’s a good start:
- Attend a leadership conference with the dental team, perhaps Disney Institute, which has events across the nation
- Work with a practice coach, like those at Fortune Management
- Read leadership books like Good to Great, Start with Why and The 7 Habits of Highly Effective People
- Read CEO books, like Delivering Happiness by Zappos.com CEO Tony Hsieh, Onward by Starbucks CEO Howard Schultz or Losing My Virginity by Virgin CEO Richard Branson
- Join a study club that has a reputation for cultivating leaders, such as the Seattle Study Club
When the dentist hones strong leadership skills, the team does, too. When the entire team is inspired by the dentist’s vision, they are more apt to be ambassadors for the practice: helping with marketing efforts, singing the practice’s praises across town, and attracting high-quality patients by regularly asking for referrals.
Now, that’s marketing in motion!
 Source for leadership attributes: A Guide for Development and Coaching, by Michael M. Lombardo
 Source for attribute definitions: FYI Lominger Competncies, by People Biz, Inc.
When Marketing Plan A doesn’t work for your practice, that doesn’t mean marketing does not work. It simply means that the marketing strategy you selected is not working for your practice right now.
When that happens, it’s critical to move to Plan B. I see too many practices neglect marketing altogether after one or more different “failed” approaches.
First, know that there’s no such thing as “failure” in marketing. Even if the strategy you chose didn’t translate into the exact number of new patients you needed, it likely gained you added exposure and increased the practice’s brand equity. Further, every “mistake” in business is a learning opportunity. At least now you know what doesn’t work for your practice.
Next, consider your options for Plan B:
Option 1. Do-It-Yourself. If you want more control, and prefer that your team create the marketing, this is the right option for you.
This is not to say that you, the dentist, should do your own marketing. In fact, that is highly discouraged. Hire an office manager or front office team member who has interest in marketing, and get that person trained on how to execute marketing for the practice.
Here are just a few marketing efforts that can very easily be handled by your team, with the right training:
- Basic website development
- Inspiring the team to regularly ask for referrals
- Improving phone skills
- Social media strategies
- Search engine optimization
- Internal marketing strategies
Seek out an expert that can provide step-by-step instructions and one-on-one sessions to you get the right tools and education to be successful.
Option 2. A la Carte. Perhaps you’ve been burned in the past, cash flow is not as strong as you would like or you’re wary to invest a great deal of money in a new plan. Or maybe you would like to take baby steps with a new provider to formulating the right marketing mix for your practice. If this sounds like you, then a la a carte is the best option.
These marketing efforts can be usually deployed individually to work incrementally toward your goals:
- Custom website development
- Online advertising (Google AdWords, Yelp Advertising, Facebook Advertising, etc.)
- Direct mail
- TV/Radio advertising
Look for a provider that offers market research and a marketing plan so that you are investing only in those tactics that are right for your practice, not wasting more money on trial-and-error marketing. Any reputable firm will start with research and report to you where your marketing dollars are best invested in order to reach your goals. Keep in mind that a la carte marketing results are typically not as strong as with integrated marketing. Which brings us to the third option…
Option 3. Integrated Marketing. Maybe, after your not-so-good experience, you are ready to nail marketing once and for all. Perhaps you prefer to outsource the marketing to an agency and focus the team exclusively on patient care. If either of these is the case, integrated marketing is the right choice.
Integrated marketing encompasses all that you need for marketing, and is highly strategic. An integrated dental marketing agency will complete market research (surveying patients, differentiation from competitors, etc.), develop a strategic marketing plan based upon their findings and deploy that marketing plan.
There are essentially 35 different marketing tactics that a dental practice could deploy, yet only a handful of those are right for the practice at any given time. A reputable integrated marketing agency will detail for you exactly how to determine and document which dental marketing tactics are right for you right now, as shown by the market research. Investing in integrated marketing means you will get the biggest bang out of every single marketing buck.
No matter what happens, never stop marketing. Marketing is the oxygen to your practice. With it, you keep a steady flow of new and happy patients loyal to your practice.
We have entered a mobile age, where more than half of local searches are performed on a mobile device, and 25% of American Internet users access the Internet via a mobile device only.  Because of this, it is absolutely imperative that your practice’s website be responsive.
When a website is responsive, it is coded to adapt to whatever screen size on which it is being viewed. That means that you only need to have one website for all devices, but it needs to have been recently developed in order to have that responsive feature and meet mobile-friendly standards.
The overall user experience of your mobile website is critical. If the user arrives to your mobile website and does not instantly see what they are looking for, or feels frustrated with the website as a whole, there is a 61% chance they will leave and likely visit your competitor’s website. On the other hand, if they arrive to your mobile website and have an instantaneously positive experience, there is a 67% chance they will use your services and/or schedule an appointment. 
If you engage with your target audience through a social media platform, then you must have a responsive website, as 55% of social media usage and consumption happens via a mobile device. 
Finally, by having a responsive website, it will automatically adapt to any and all future devices. Responsive design is based on screen size, not the device itself, so as new devices are created and used for web browsing, your website will resize itself accordingly and always be visually appealing and functional.
To test your website’s responsiveness, simply drag the browser’s corner inward, to make a smaller, narrower window. If the webpage images, text and contents all resize accordingly, it is responsive. If, when the window size decreases, some of the text or images disappear, the site is not responsive.
If you are concerned about your website’s mobile responsiveness, we are here to help. Click here to get a free website assessment and redevelopment estimate.
Have new patient numbers plateaued? Not sure what to do?
Consider these 7 quick fixes to spruce up your marketing and increase practice production:
- Start Facebook Ads. This is a great way to immediately boost awareness of the practice and gain traction with your ideal patients. Go to Facebook, click “create ad” and choose “send people to your website”. Next, narrow down your audience by entering your practice location and choosing a radius within which your patients typically live. Narrow even further by selecting the age, income and other demographic data that is relevant to your ideal patient. Finally, add an image to your ad and develop text that encourages users to check out your practice. For example, promote “Free Smile Consultations”.
- Ramp Up Referrals. Incent the team today to ask for referrals every day. The trick is to observe when patients express gratitude, then deliver a one-liner such as, “We love patients like you. Feel free to send your friends and family our way.” This makes it more of a conversation than a hard ask, which is more comfortable for most dental staff members. Set a goal, such as 30 new patients from referrals each month, and share it with the team. When the whole team makes the goal together, give each member a thank you gift. It can be something as small as a $5 gift card for coffee, or a $50 gift certificate of their choice from the vendors provided by your corporate credit card point system. When we incent the staff to act, they truly take action.
- Spruce Up the Practice’s Web Presence. Many online marketing providers offer a complimentary online marketing assessment, wherein they offer free advice on how you can improve your website and increase traffic to it. Get one now – just fill out this quick form.
- Train the Team. There are plenty of marketing efforts that the dental team can spearhead for the practice, with the right training. Type “DIY Marketing” into your search engine, and you will find that several reputable dental marketing providers offer inexpensive training for your staff. They can learn everything from basic website design to search engine optimization strategies to social media solutions and more. Maximize the work that your front office contributes to the practice by making them marketing mavens. Explore options for getting your team trained – visit this web page.
- Ask for Online Reviews. Patients are shopping for their healthcare like they shop for shoes: they want to know what their peers think before making the purchase. At checkout, be sure that every satisfied patient is asked to write a Google and Yelp review. Consider posting instructions on the front desk to make it even easier for them. (Email us, and we will send instructions to you at no cost.)
- Invest A Dollar to Make Two. When it comes to investing in marketing, it’s better to start small than not at all. The best place to start is typically with a custom Google AdWords campaign for your practice. While this is not a do-it-yourself effort and is best left to the experts, the price tag is not high when you consider the return. With a monthly investment starting as low as $950, the average practice may see 5 new patients per month on a fairly regular basis from Google AdWords. If the average value of a new patient is $750, you have more than doubled your money with a return of $2,800. This single, small investment can gross the practice more than $33,000 in revenue annually! For a complimentary estimate for Google AdWords for your practice, simply send this message.
- Go for the Gold. Truly bold practices know that regular investment in expert dental marketing solutions pays off – big time. Forge a strong relationship with a dental marketing provider, regularly invest 5-7% of production into marketing, and you will have more likelihood than ever before of regularly reaching your new patient and production goals. Learn more here.