Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
This Senior Care Leader More Than Doubled Organic Web Conversions in a Single Quarter
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Eliminating Noise in the Marketplace
Every year, countless dollars are wasted on ineffective marketing efforts in the senior living industry. When marketing tactics are disjointed and incongruent, the results they produce (or don’t) pale in comparison to those of strategic and comprehensive efforts. As competition grows, the need for a well-oiled marketing machine is becoming even more significant.
4 Fixes For Disjointed Marketing
Marketing plans always start with the best of intentions. Team-wide strategy sessions are held. Tactics are documented. Budgets are finalized. And then life happens. Your partner decides the website needs to be updated or sees a Facebook ad for another practice and wants to try that now.
Get the Picture? The Importance of Big Picture Goal Setting
When creating a strategic marketing plan, it can be difficult to know where to start. Do you begin by reviewing past performance? Or do you first figure out what’s in the budget? While both areas are important in finalizing a marketing plan, they are not where you should begin.