It’s no secret that healthcare is undergoing a major shift towards consumerism. Consumers are more empowered and protected than ever before, and organizations must respond accordingly. One of the most…
You may have heard the term “programmatic advertising” being tossed around in the last few years. And with the onslaught of marketing buzzwords, you may have tuned it out. What’s…
Every year, countless dollars are wasted on ineffective marketing efforts in the dental industry. When marketing tactics are disjointed and incongruent, the results they produce (or don’t) pale in comparison…
Marketing plans always start with the best of intentions. Team-wide strategy sessions are held. Tactics are documented. Budgets are finalized. And then life happens. Your partner decides the website needs…
When creating a strategic marketing plan, it can be difficult to know where to start. Do you begin by reviewing past performance? Or do you first figure out what’s in…