A friend of mine was once "allergic" to marketers. She hired the best of them, let them loose on the marketing, then panicked when she didn’t see the expected results. As CEO of a large healthcare entity, she inadvertently created a revolving door of talented marketers and agencies over the years. “Why won’t marketing work?” she asked time and again. In the end, she discovered the problem wasn’t her people. Here are five ways to use strategies and processes to fix the seemingly broken marketing team at last...

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In just 101 days this year, a proliferation of change has occurred in the way tech industry giants track user data and activity, much of which will directly impact the marketing industry. Take a look at the timeline of the milestone changes that have emerged in 2021 (so far).

Does this sound like your marketing team? Lots of projects and tasks, not much direction. Vague clarity on what’s working and what’s not, but no real evidence of traction. Lots of action, but no time to examine or replicate what’s working best.

Let’s exchange details about our lives for the convenience of quick searches and friendly connections. What’s the harm? Well, some 20 years of internet advancement has led to data breaches, privacy invasion, distorted information and sheer exploitation.

Should you be worried about privacy or misinformation? To provide a clear answer to that question, members of the Big Buzz leadership team

On a recent Tuesday, top news headlines touched on topics like student loan forgiveness and stimulus checks — both ways the government is positioned to help people. By contrast, a 1918 issue of the Ladies’ Home Journal urged readers in the midst of World War I, "Food will win the war! We ... must help" and "Eat more fruit to save the staple foods for the fighters" — all ways folks could help the country's war effort.

Not every client that walks into the door of your agency will be a perfect fit. On a few occasions, however, the agency needs to terminate the relationship early because of miscommunication or misunderstanding of roles. It would be far easier to spot these problems before they become an issue and avoid getting into the business relationship to begin with. Spotting the red flags can help a business understand whether a potential client is worth the time and effort. Here, 10 professionals from Forbes Agency Council share some of the red flags they've noticed that clearly indicate whether a client is a good fit for their company or not.

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