While many of your competitors spend time thinking critically about their brand, most only do so in siloed meetings with internal executives. This negates that brand comes from those served rather than those in service to the organization. Research is the critical precursor to an accurate and lasting brand strategy and should be completed at minimum once every 3 years to provide actionable data to inform each component of the brand lifecycle.

You cannot get to where you are going without first understanding where you have been. A thorough review will offer up keen insights into what worked well in the past, what to replicate, what to adjust and how to build a stronger marketing machine. Empower each of your key people to complete various parts of the review.

A friend of mine was once "allergic" to marketers. She hired the best of them, let them loose on the marketing, then panicked when she didn’t see the expected results. As CEO of a large healthcare entity, she inadvertently created a revolving door of talented marketers and agencies over the years. “Why won’t marketing work?” she asked time and again. In the end, she discovered the problem wasn’t her people. Here are five ways to use strategies and processes to fix the seemingly broken marketing team at last...

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In just 101 days this year, a proliferation of change has occurred in the way tech industry giants track user data and activity, much of which will directly impact the marketing industry. Take a look at the timeline of the milestone changes that have emerged in 2021 (so far).

Does this sound like your marketing team? Lots of projects and tasks, not much direction. Vague clarity on what’s working and what’s not, but no real evidence of traction. Lots of action, but no time to examine or replicate what’s working best.

Let’s exchange details about our lives for the convenience of quick searches and friendly connections. What’s the harm? Well, some 20 years of internet advancement has led to data breaches, privacy invasion, distorted information and sheer exploitation.

Should you be worried about privacy or misinformation? To provide a clear answer to that question, members of the Big Buzz leadership team

On a recent Tuesday, top news headlines touched on topics like student loan forgiveness and stimulus checks — both ways the government is positioned to help people. By contrast, a 1918 issue of the Ladies’ Home Journal urged readers in the midst of World War I, "Food will win the war! We ... must help" and "Eat more fruit to save the staple foods for the fighters" — all ways folks could help the country's war effort.