What you want is to align with the right partners who will elevate your marketing far beyond your competition’s efforts – who will showcase your organization’s best for the people who need you most to find you now.

It is crucial to determine which tasks you can wait on, and which must be completed right away. This can be accomplished by creating a two-columned list of “Must-Dos” and “General To-Dos.” The “Must-Do” column should contain one to three of the day’s most urgent items. Separating these tasks will give you a realistic view of where to direct your main focus throughout the day.

Focus can be hard to find when operating a healthcare organization. Between managing investor expectations, implementing your sales and marketing plans, responding to the “Great Resignation” and more, your focus is being pulled in ten different directions on a daily basis. How do you continue to focus on the people and be a great leader amidst the chaos?

Last November, Big Buzz CEO Wendy O'Donovan Phillips sat down for an inspiring interview with Steve Moran, founder of Big Buzz partner Senior Living Foresight. The two discussed building marketing relationships with senior living organizations, getting to the heart of what makes their communities shine and Wendy's big ideas on empowering women and minorities in senior living marketing.

By lightening the load of your sales and marketing teams, your organization will have more bandwidth to build sales relationships and the tools it needs to make them more fruitful. So, how should your organization go about finding the CRM that will best help your team, and thus your prospects, thrive?

Lack of decision is the death of done. In my 15 years at the helm of Big Buzz, never have I seen a marketing executive so swiftly and gracefully move through a series of decisions culminating in a massive rollout as I did Missy Day of Sinceri Senior Living (formerly JEA Senior Living).

Too often, we fall prey to over-reporting marketing metrics and under-reporting marketing success. While the marketing team is privy to deep analytics, investors, owners and executives typically only need to know 5 metrics.

An increasing number of professionals are opting to avoid events and conferences in the new year. As the nation stares down a potential reprise of last year's isolation, we wanted to remind our readers that it’s more important than ever to connect with others in meaningful ways.

While many of your competitors spend time thinking critically about their brand, most only do so in siloed meetings with internal executives. This negates that brand comes from those served rather than those in service to the organization. Research is the critical precursor to an accurate and lasting brand strategy and should be completed at minimum once every 3 years to provide actionable data to inform each component of the brand lifecycle.

In today’s marketing landscape, social media marketing is all but a necessity. The ethics and societal impact of these tech giants have become quite controversial. However, their increasingly vital role in marketing success is undeniable.