Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
How to Delight Investors with Marketing Metrics
Too often, we fall prey to over-reporting marketing metrics and under-reporting marketing success. While the marketing team is privy to deep analytics, investors, owners and executives typically only need to know 5 metrics.
How to Connect in Meaningful Ways Now
An increasing number of professionals are opting to avoid events and conferences in the new year. As the nation stares down a potential reprise of last year's isolation, we wanted to remind our readers that it’s more important than ever to connect with others in meaningful ways.
3 Often Forgotten Steps in the Brand Awareness Lifecycle
While many of your competitors spend time thinking critically about their brand, most only do so in siloed meetings with internal executives. This negates that brand comes from those served rather than those in service to the organization. Research is the critical precursor to an accurate and lasting brand strategy and should be completed at minimum once every 3 years to provide actionable data to inform each component of the brand lifecycle.
Two Can’t-Miss Social Media Developments
In today’s marketing landscape, social media marketing is all but a necessity. The ethics and societal impact of these tech giants have become quite controversial. However, their increasingly vital role in marketing success is undeniable.