When it comes to marketing success, few things are as fundamentally significant as a well-aligned marketing team. This alignment begins at the top; an organization’s leadership team must elucidate its goals in clear terms and design an achievable and measurable path to their achievement.

Big Buzz has been recognized in the 2021 Healthiest Employers of Colorado, an awards program created to honor people-first organizations that prioritize the well-being of their employee population. These companies were recognized because of their commitment to workplace wellness and their exceptional health and benefits offerings.

The country’s leading reviews and rating platform for B2B companies, Clutch, has just released its selection for the 2021 top companies awards in the state of Colorado. For the last few years, Colorado has been the favorite destination for tech companies to target for expansion.

According to a 2020 assessment of one million home pages performed by WebAIM, 98.1% had at least accessibility one failure when compared against WCAG standards. WCAG, or Web Content Accessibility Guidelines, are a set of standards published by the Web Accessibility Initiative designed to further the goal of achieving equal web-based outcomes for all regardless of ability.

Google’s recent announcement to stop using third-party cookies will impact the marketing landscape significantly, as the tech giant was responsible for over 50% of global digital ad spend in 2020. But what exactly does this mean for your organization?

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So far, 2021 has been rife with changes in Big Tech that are making marketers reassess or retool their current advertising strategies. While these changes can be easily overcome with a fresh perspective, review website and mobile app Yelp has bucked the trend by introducing new features allowing business owners to advertise more effectively and take more control of their online reputations.

One of the most important things Big Buzz can do as an agency is to act as a thought leader within the marketing industry. Not only does this credibility help us earn the valuable trust of our clients, but it also helps elevate our industry as a whole.

In just 101 days this year, a proliferation of change has occurred in the way tech industry giants track user data and activity, much of which will directly impact the marketing industry. Take a look at the timeline of the milestone changes that have emerged in 2021 (so far).

Does this sound like your marketing team? Lots of projects and tasks, not much direction. Vague clarity on what’s working and what’s not, but no real evidence of traction. Lots of action, but no time to examine or replicate what’s working best.