Success has come with its challenges. Just last year, despite the fact I was financially qualified and approved weeks later by another bank, I was turned down for a corporate line of credit with a prominent national bank. I was told in writing, “I know you don’t want to do this, but we need your husband to cosign on the loan.” Big Buzz is 100% owned by me.

Wendy O’Donovan Phillips is CEO of Big Buzz, an agency delivering strategy and consultation to drive focused marketing efforts for executives and teams nationwide. Wendy is the author of two books, and she has been published in many healthcare journals. She is a member of the Women’s President Organization, having reached $1 million in revenues the last two years. She lives in Denver with her husband, daughter and 24-year-old cat.

User experience is of paramount importance to any business, but it’s especially critical in healthcare. Consumerism – the shift toward more choices for increasingly discerning consumers – has UX a hot topic in our industry. It isn’t the only factor at play, however. Too, constrictive regulations and the increasing power of the consumer voice are making things more precarious for healthcare organizations, who must adhere to HIPAA guidelines.

Facebook recently removed age, gender and ZIP code targeting for housing, employment and credit ads. Restrictions include other demographics, behavior and interest targeting. This also includes setting up Lookalike Audiences. Lookalike audiences allow advertisers to create targeted lists based on their most valuable customers such as page followers, conversions and custom audience lists. The new ad policy applies to advertisers targeting U.S. users on Facebook, Instagram and Messenger

But how do we replicate success? Simple: a dependable set of standard operating procedures. Their importance can’t be overstated, and they could improve your marketing operations across the board. Read on to examine the strength and versatility of a well-crafted SOP, in 6 parts.

Your competition has a one-year strategic plan, of course, and some may have 3- to 5-year plans, but they don’t have the vision you have. Consider what your organization will look like 20 years from now, or once you have exited. Imagine bringing your vision to life for your team now and what impact that will have over the years to come.

ROI is a metric favored due to its easily interpreted nature and direct reflection of profitability and financial standing. Its calculations and results are much more easily conducted and understood than a metric like, say, size of gross margin. It’s a straightforward litmus test to determine the effectiveness (or lack thereof) of investments of any nature.

It’s no secret that consumerism is changing the way the U.S. healthcare system operates. In fact, it’s a hot topic of the last few years, and Big Buzz has reviewed it extensively in our weekly blog. For those unfamiliar with the concept, essentially the scales of advantage have tipped in favor of the healthcare consumer: they have more choices, more power, and more discerning tastes than ever.

[vc_row css=”.vc_custom_1560868049054{padding-top: 3% !important;}”][vc_column][vc_column_text] Download 2019 End of Year Survey [/vc_column_text][/vc_column][/vc_row][vc_row gap=”5″][vc_column width=”1/2″][vc_column_text] Summary: Big Buzz closed out the year by conducting an

[vc_row gap=”5″ css=”.vc_custom_1566942214232{padding-top: 60px !important;}”][vc_column width=”1/2″][vc_column_text] BuzzWords – Quarter 1, 2020 Check out the latest edition of Buzzwords, Big Buzz’s quarterly ‘zine! As