Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
The Importance of Content Marketing
Content marketing positions the organization as the expert and specialist in a particular area of senior care even before the first conversation.
The Definition of Content Marketing
It’s rare that any question in our studies gains 100% consensus from the respondent pool, but here’s one. When we asked for a definition of content marketing, every one of your peers we surveyed agreed: Content marketing provides those served by a senior organization with the expertise, education and information to solve issues they face.
Basing Your Brand on Accurate Data
Voice-of-the-customer (VOC) research is a methodology used to proactively uncover trends in residents’ and families’ perceptions, preferences and motivators in seeking support from your organization. This data defines the singular, value-based position in the marketplace that only your organization can own.
The Correct Definition of Brand
Your brand is the singular value proposition that uniquely positions your organization in the marketplace, as shown by trends in differentiation from the perspective of your residents and families.