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3 Can’t-Miss Google Updates
Google is among the most valuable digital marketing platforms available. From ads to SEO and SEM to tracking KPIs and beyond, its versatility creates boundless opportunities. However, in order to maintain both its prominence and relevance, its developers must make constant changes and adjustments.
Don’t Get Left in the Dark: Learn Google Analytics (Part 1 of 2)
Whether you handle your marketing internally or employ the assistance of an agency or specialist, it is critical that you learn how to decipher and gauge the metrics that reflect the performance of your website. If your marketing is managed internally, these skills will help you develop and adjust your strategy to optimize your site’s effectiveness and ROI.
Marketing to a Target Audience Is Not Enough
Defining your audience is an important step in guiding your overall marketing strategy. If your efforts are designed broadly, they will not likely resonate with anybody in a meaningful way, and most importantly not with the subset of people that are most suited to purchase your offering.
Forbes Agency Council: 5 Ways To Fix A ‘Broken’ Marketing Team by Wendy O’Donovan Phillips
A friend of mine was once "allergic" to marketers. She hired the best of them, let them loose on the marketing, then panicked when she didn’t see the expected results. As CEO of a large healthcare entity, she inadvertently created a revolving door of talented marketers and agencies over the years. “Why won’t marketing work?” she asked time and again. In the end, she discovered the problem wasn’t her people. Here are five ways to use strategies and processes to fix the seemingly broken marketing team at last...