Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
Is Your Website Among the 98% with Accessibility Issues?
According to a 2020 assessment of one million home pages performed by WebAIM, 98.1% had at least accessibility one failure when compared against WCAG standards. WCAG, or Web Content Accessibility Guidelines, are a set of standards published by the Web Accessibility Initiative designed to further the goal of achieving equal web-based outcomes for all regardless of ability.
The End of Remarketing: What Does It Really Mean?
Google’s recent announcement to stop using third-party cookies will impact the marketing landscape significantly, as the tech giant was responsible for over 50% of global digital ad spend in 2020. But what exactly does this mean for your organization?
How a Billion-Dollar Hospital and Healthcare System Revitalized Marketing Department Productivity in Six Months
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Market Yourself Better with Yelp’s New Features
So far, 2021 has been rife with changes in Big Tech that are making marketers reassess or retool their current advertising strategies. While these changes can be easily overcome with a fresh perspective, review website and mobile app Yelp has bucked the trend by introducing new features allowing business owners to advertise more effectively and take more control of their online reputations.