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Creating and Vetting Your Target Clientele

An important factor in growing your organization is attracting the right kind of clientele. Throughout the sales cycle, your sales team should be carefully and strategically vetting your prospective clients just as much as they are vetting you. If hours of your time each week is spent delivering work or interacting with clients that do not fit your ideal client profile, you should look at switching gears. Serving those who don’t align with your goals can contribute to slower growth, dissatisfied clients and unfulfilled employees.

By |May 16th, 2017|Improve Lead Conversions|

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