Ideal for the:
- Start-Up General Dentistry Practice
- Start-Up Pediatric Dentistry Practice
- Start-Up Orthodontic Dentistry Practice
The Total Marketing: Start-Up offering starts with Big Buzz surveying the people who matter most in the practice, right now: the dentist, friends/family members, colleagues, classmates and any patients the dentist has treated. The purpose of this is to gather data on current perceptions of the dentist, his or her strengths and how they work and interact with others, all to create a brand that reflects the dentist’s unique vision.
Delivery of the Marketing Tactics
Once the foundation of the Marketing Platform is in place, Big Buzz is uniquely positioned to deliver any and all marketing tactics needed to take your practice to the next level. This is Big Buzz’s Total Marketing service.
Essentially, there are about 50 different marketing tactics that a dental practice could deploy:
- Messaging Development
- Mood Board Development
- Marketing Platform
- Competitor Research
- Logo Design
- Identity Design
- Brand Naming Strategy
- Branded Giveaways (toothbrushes, pens, etc.)
- LinkedIn Publishing
- Transition Communications
- Content Marketing
- Community/Charitable Involvement
- Print Advertising
- Direct Mail
- Pandora Advertising
- Spotify Advertising
- Radio Advertising
- TV Advertising
- Custom Professional Print
- Internal Referral Strategy
- Referral Network Strategy
- Care to Share Cards
- Vision Strategy
- Quarterly Refresher Trainings
- Dental Team Engagement Strategy
- Thank You Cards
- Welcome Packets
- Point-of-Sales Campaigns
- Website Development
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Strategy and Engagement
- Google AdWords
- Snapchat Geofilters
- Facebook Advertising
- Facebook Remarketing
- Yelp Advertising
- YouTube Advertising
- Online Review Strategy
- Display Banner Advertising
- Blog Support
- Newsletter Campaign
- Email Campaign
- Live Chat
- Video Marketing
Of all the possibilities, here’s what’s right for you right now.
When to Start:
Your start-up dental practice should begin marketing six months before opening. This provides the necessary time to build a strong brand, create a lasting logo and design, develop your website and, most importantly, start filling your schedule before you even open the doors. The goal is to create a flourishing practice that experiences sustainable and predictable growth from marketing.
What to Do:
- Establish a Brand Messaging and Mood Board
- Create a Logo and Identity Package
- Develop a Website
- Launch Online Advertising
The typical start-up practice will invest $25-$30k in marketing, resulting in an average annual production of $300-$400k in the first year.
Location. All projects can be completed via email, phone or our conference line. If you would like for us to come to your location, we can include that in the scope of work.
Duration. From kickoff call to completion, expect this to project to span 12 months.
Scheduling. The Total Marketing: Dentists offering can begin within one week of receiving the signed contract and first payment.
Deliverable. Marketing Platform and all tactics recommended in the Strategic Marketing Plan. Tactics to be determined when Strategic Marketing Plan is developed. Monthly reporting detailing time, budget and activities to date.
Implementation Guidance. Most of the tactics delivered will need little to no implementation from the practice. Where implementation guidance is necessary, it will be detailed tactic-by-tactic in the Strategic Marketing Plan.
Participation Requirements. You will need to be present for at least three, 15-minute phone calls/meetings to 1. Review the Brand Messaging, 2. Review the Mood Board, and 3. Review the Strategic Marketing Plan. Additional calls/meetings to review revisions and make final edits may take place within the project duration. Should the Strategic Marketing Plan include Website Development, you will be responsible for reading the website copy provided and making any edits within the timeframe agreed upon in the project kickoff call. You will also need to be present for once-monthly, 30-minute reporting calls.
References. For more information, you may want to reference our FAQ section.