What is brand inconsistency costing your organization? If it’s totally inconsistent, about 23% of annual revenues. That’s a hefty fee. How does that cost break down?

Content marketing positions the organization as the expert and specialist in a particular area of senior care even before the first conversation.

It’s rare that any question in our studies gains 100% consensus from the respondent pool, but here’s one. When we asked for a definition of content marketing, every one of your peers we surveyed agreed:

Content marketing provides those served by a senior organization with the expertise, education and information to solve issues they face.

Voice-of-the-customer (VOC) research is a methodology used to proactively uncover trends in residents’ and families’ perceptions, preferences and motivators in seeking support from your organization. This data defines the singular, value-based position in the marketplace that only your organization can own.

Your brand is the singular value proposition that uniquely positions your organization in the marketplace, as shown by trends in differentiation from the perspective of your residents and families.

Investors want concrete evidence of returns, but oftentimes, this is not as straightforward as it may seem. Learn more about how to keep them satisfied as you continue to the process of reaching your revenue goals.

Across the ages, stories have been passed down to build culture, entertain, educate and inspire. Storytelling started as an oral tradition, evolved to pictures then to writing.

A memorable story discloses previously unknown information, offers a new perspective on known information or reveals an unforeseen twist or development. Today, many of our stories live online.

How can you apply storytelling to enrich your community, the lives of those you serve and your approach to business?

You have a database full of prospects, some of which you and your team have been nurturing for months or even years. You are having all the right conversations and doing all the right things you have done before to fill occupancy. Still, tours are down, move-ins are dwindling and census is low.

If you’re beginning to think about taking your practices's marketing plan to the next level with an advertising campaign, then it might be time to think about the message you want to send. In advertising, there are six messaging strategies that are most commonly used.

In this article we illustrate the opportunity to tell a cohesive story across the full experience of the resident and family journey into your community. At each point, we detail how to expand on that story at various points in the journey.